Envelopes are used for many things in a business and many times the procurement professionals have to justify why they cannot just buy blank envelopes in bulk and use them everywhere. Many detractors say that doing any kind of custom design, branding or formatting is just an unnecessary expense that leads to increased cost and does not serve any purpose. In reality, time and again market research has shown that custom envelopes for business can lead to a number of advantages over plain bland envelopes that can be purchased and used off the shelves. You can use custom envelopes sealed with envelope moisteners to not only send secure communication but also do that in a method that leaves quite an impression on the recipient. There is a long list of advantages for your business that you can get by using custom envelopes.
It improves your brand recognition!
Anyone can just buy and send any kind of envelope and considering the number of mails and considering the volume of marketing material that a person in North America is bombarded with on a regular basis, it is impossible to make your message stand out unless you do not do something special to it. With custom envelopes for business, you can make sure that your message will not be one among the many. Make an impact with your custom envelope and your brand will be remembered by a much larger number of people. Bland envelopes are dime a dozen and no one remembers and recalls themes.
It increases the opening rate of your envelopes!
As said earlier, if you send your messages in bland, plain white envelopes, they will most probably be tossed in trash that very moment. Some people actually just throw such mailers right away after taking it out of the post box. On the other hand a custom envelope will most certainly make the recipient stop for a moment and take notice. Once you have made the recipient take notice, they will in almost all cases, open the envelopes and read what is in it. Use high quality envelope moisteners so it is easy to open the envelope and the envelope or the mailer in it does not get damaged.
It creates a connection with the recipient!
The problem with standard plain envelopes is that they are just too bland and take a óne size fits all” approach. The problem is that this does not fit anyone. Everyone just thinks that the company is sending mass produced stuff. People want to feel special to become connected with anything. They do not want to feel like they are considered a part of the crowd. This is exactly what a non customized envelope makes the recipient feel - someone in the crowd. If you want to create a connection with the person to whom you send a message, you have to make them special. This can be done by making custom envelopes. Use high quality envelope moisteners and give them a feel good experience when they open your envelope. People will see the quality of your mailer and think that they are important for you to send them high quality material and not just run of the mill, low quality stuff.
It presents a professional image of your business!
Using standard envelopes makes your business look like run of the mill, just another company. Many people will think that your company is a small one and you are just saving some money by using plain envelopes. A business that presents a cost saving image to customers will project that company will also make low quality products to save costs. Cost control image is for investors, not customers. High quality custom envelopes for business project the image that business is also serious about quality and the same will reflect in the products they make.
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