In today’s competitive exhibition environment, grabbing attention isn’t enough—you need to own the spotlight. As brands look for smarter, more effective ways to stand out on the show floor, one solution continues to rise above the rest: Double Decker Booth Design. These multi-level exhibition stands offer both style and substance, providing brands with a bold, elevated presence while maximizing limited floor space.
If you’re looking to make a commanding impact at your next trade show, a double decker stand from BTB Design could be the perfect solution.
What is a Double Decker Booth Design?
A double decker booth, also known as a two-story exhibition stand, features an upper level built above the main ground floor stand. The extra floor space can be used for:
- Private meeting rooms
- Product demonstrations
- VIP lounges
- Hospitality areas
- Viewing platforms
This vertical expansion not only optimizes your exhibition footprint but also adds an unmistakable wow factor to your brand presence.
Why Choose a Double Decker Booth for Your Event?
Double decker stands are becoming increasingly popular across major exhibitions in the UK and Europe. Here’s why more brands are making the upgrade:
✔️ Maximise Floor Space
When booth space is limited, building upward is a smart alternative. Double decker booths help you make the most of your allocated area without sacrificing functionality.
✔️ Enhanced Brand Visibility
With elevated signage and architectural features, your booth becomes a visual landmark—attracting more foot traffic and standing out in a crowded hall.
✔️ Separate Public and Private Zones
Use the upper level for one-on-one meetings or private discussions while the ground floor remains open for general visitors and brand engagement.
✔️ Premium Look and Feel
The structure itself conveys scale, success, and professionalism—ideal for companies aiming to elevate their brand image.
Why BTB Design for Double Decker Booths?
BTB Design is one of the UK’s leading names in double decker booth design and construction. With decades of experience in delivering custom exhibition solutions, BTB Design offers end-to-end services that ensure your booth not only looks stunning but functions perfectly.
BTB Design Services Include:
- Custom booth concepts and 3D visualisations
- Structural engineering and compliance with venue regulations
- Fabrication, logistics, and on-site installation
- Integrated lighting, branding, and digital elements
- Full project management from start to finish
Whether you're exhibiting in London, Birmingham, or across Europe, BTB Design combines creativity with technical excellence to bring your double decker stand to life.
Ideal Events for Double Decker Booth Design
Double decker booths are suitable for a wide range of events where space, visibility, and brand experience are critical. These include:
- Technology expos
- Property and real estate shows
- Automotive exhibitions
- Medical and pharmaceutical trade fairs
- Financial and professional services events
If your exhibition goal involves hosting meetings, offering demos, or creating premium experiences, a double decker booth can give you the competitive edge you need.
Key Considerations Before Going Double Decker
While the benefits are clear, double decker stands require thoughtful planning. Here’s what to keep in mind:
- Early Booking: These stands need more time for approval and construction
- Budget: Multi-level booths are an investment, but one that pays off in visibility and engagement
- Venue Restrictions: Not all venues allow double deckers—BTB Design will help navigate compliance
- Staffing: You’ll need a larger team to manage both levels effectively
Take Your Exhibition Strategy to the Next Level
In a sea of standard booths, a double decker stand makes a bold statement about your brand’s ambition, creativity, and leadership. If you're ready to stand taller, think bigger, and build smarter, BTB Design is the partner you can trust.
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