Industry Overview of Nitro-infused Beverages Market
Nitro-infused beverages are a type of drink that undergoes a process of infusion with nitrogen gas, resulting in the formation of tiny carbonated bubbles. This infusion enhances the flavor profile of the beverages, giving them a sweeter and more refreshing aroma. Common examples of nitro-infused beverages include coffee, tea, beer, and soft drinks. These beverages are known for their rich, thick, and silky texture, often accompanied by a creamy foam head. The production process involves pressurizing the liquid with a nitrogen tank prior to serving. Nitro-infused beverages typically have a lower acidity level compared to traditional beverages, reducing the risk of stomach discomfort. They are also known to be high in antioxidants, which can offer various health benefits. Additionally, these beverages are believed to enhance mental and physical performance and can help reduce the need for added sugars or sweeteners. As a result of these characteristics and benefits, nitro-infused beverages have gained popularity and are widely consumed across the globe.
How Big Is the Nitro-infused Beverages Market?
The global nitro-infused beverages market size reached US$ 85.36 Million in 2022. Looking forward, IMARC Group expects the market to reach a value of US$ 275.11 Million by 2028 exhibiting a CAGR of 21.09% during 2023-2028.
Nitro-infused Beverages Market Trends and Drivers:
The nitro-infused beverages market is experiencing significant growth due to several factors. The increasing demand for ready-to-drink (RTE) beverages worldwide, coupled with the rising consumer preference for healthy and low-sugar drinks, is driving market growth. Concerns about health and wellness among consumers have led to a greater emphasis on beverages that offer nutritional benefits and reduced sugar content. Leading market players are capitalizing on this trend by launching new premium products and investing in marketing campaigns through social media platforms and celebrity endorsements. These initiatives are boosting consumer awareness and driving the demand for nitro-infused beverages. One specific area of growth in the market is the introduction of nitro-coffee products. These beverages provide a unique taste and texture to traditional coffee, offering a creamy and thick texture while reducing acidity and bitterness. This innovation has made coffee more appealing to non-coffee drinkers, expanding the potential consumer base.
Additionally, there is a shift in consumer preferences towards non-alcoholic beverages, which further contributes to the growth of the nitro-infused beverages market. The availability of these products through various online sales platforms also enhances their accessibility and market reach. Overall, the combination of increasing demand for RTE beverages, the focus on healthier drink options, product innovations, and wider availability through online platforms are expected to drive the growth of the nitro-infused beverages market in the coming years.
Global Nitro-infused Beverages Market 2023-2028 Analysis and Segmentation:
Top Key Players covered in this report are: Beanly Beverages Private Limited, Bona Fide Nitro Coffee and Tea, Caveman Coffee Company, Funkin Cocktails, H&H Products Company, King's Row Coffee, La Colombe Coffee Roasters, Left Hand Brewing Company, Lucky Jack Cold Brew Coffee, NITRO Beverage Co., Quivr, RISE Brewing Co., Starbucks Corporation.
The report segmented the market based on region, product and distribution channel.
Product Insights:
- Nitro Coffee
- Nitro Tea
- Nitro Soft Drinks
- Others
Distribution Channel Insights:
- Supermarket and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Regional Insights:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Key Highlights of the Report:
Market Performance (2017-2022)
Market Outlook (2023-2028)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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