Aravinda Billavara, Sr. Director – Integrated Marketing, Procore on Building Global GTM Engines

Welcome to another episode of Marketing Growth Fuel, the podcast that uncovers the strategies, philosophies, and frameworks powering the world’s most impactful marketing leaders.

In this episode, Vikramsinh Ghatge, Sr. Marketing Director and EIC at TechDogs, sits down with Aravinda Billavara, Senior Director – Integrated Marketing at Procore Technologies, to explore what it really takes to build scalable GTM strategies that resonate across regions, personas, and buying cycles.

With decades of experience in B2B marketing, Aravinda shares how he’s built high-performing marketing engines by aligning sales and marketing, localizing messaging, and staying rooted in audience clarity. If you're building demand programs that scale—or leading GTM across geographies—this episode is packed with insights that go beyond playbooks.

We dive into how to make your product matter (not just relevant), why clarity beats creativity in complex sales cycles, and how to turn AI and data into GTM enablers, not distractions.

🔎 What You’ll Learn In This Episode:
How to make GTM messaging feel specific—not generic

Why alignment with sales is step one for pipeline growth

How AI can support, not derail, strategic marketing

How to scale regional marketing without losing relevance

Why B2B marketing success lies in trust, clarity, and focus

🕒 Time Stamps:
00:00 - Introduction
01:53 - Creating Industry-Relevant Marketing That Lands
12:31 - Accelerating Pipeline With Scalable Demand Engines
21:52 - Making AI & Data Work for B2B Marketing
24:35 - Winning With Regional Marketing at Scale
35:11 - This OR That – Marketing Mash Up

About the Guest – Aravinda Billavara
Aravinda is a global B2B marketing leader with a track record of building integrated demand programs that scale across industries and geographies. As Sr. Director – Integrated Marketing at Procore Technologies, he leads strategic marketing initiatives that drive pipeline, elevate messaging clarity, and align cross-functional teams. From GTM strategy to regional campaign execution, Aravinda brings practical wisdom that connects marketing efforts with real business outcomes.

Connect with Aravinda on LinkedIn: https://www.linkedin.com/in/aravindabillavara/

💬 Comment below: What's the biggest challenge you're facing with your GTM motion today?

New episodes of the MGF Podcast drop every Thursday—bringing you bold ideas, battle-tested insights, and candid conversations with B2B marketing leaders.

📲 Follow us on Instagram: https://www.instagram.com/marketing_growth_fuel/

Subscribe to our channel for more: @techdogs_inc

----------------------------------------------

Stay connected with TechDogs:

LinkedIn: https://www.linkedin.com/company/techdogs-inc
Facebook: https://www.facebook.com/TechDogsInc
Instagram: https://www.instagram.com/techdogs_inc/
Twitter: https://x.com/TechDogs_Inc
Pinterest: https://in.pinterest.com/TechDogs_Inc/