Today, social networking platforms make for an ideal space to grow businesses’ brand awareness. As these platforms are easy to use, popular across different age groups, and free to access, it’s not surprising that over half of the world’s population are active social media users.
Here are some of the benefits of investing in social media content marketing and the value of social media for small businesses.
- Connect with your audience.
The worldwide use of popular social media platforms allows you to directly interact with your audience base. Doing so contributes to maintaining good customer care since you have direct access to customers who request assistance or have questions about your products and services.
Besides gaining engagement from clients, consistently performing social media content marketing also makes building customer loyalty easier. What’s more, you get to improve brand awareness, attracting new eyes and turning them into returning customers.
- Drive traffic to your website.
Social media platforms serve as an ideal channel to direct users to perform certain actions – visiting a certain landing page, signing up for a newsletter, and purchasing a product at a discounted price, for example.
If people find your social media posts interesting, they will likely visit your website for more content and possible deals. Once that happens, it’s only a matter of time until you convert these visitors into customers.
- Boost SEO.
Social media helps improve SEO ranking signals (likes, comments, and shares), increasing brand visibility and traffic. Google may not use social media as ranking factors, but a study has proven that top-ranked websites have more social signals.
Social media platforms also serve as a great place to conduct keyword research and discover new content ideas, all of which contribute to further boosting SEO.
- Increase brand awareness.
Many users refer to reviews on social media before making a purchase, while others use social media’s search feature to discover new brands. With a sound social media marketing strategy, you get to target the right audience to market your products and services for optimal conversion.
Despite seeming easy, social media marketing requires a consistent commitment of time and lots of research. Social media continually evolves alongside the newest trends, so it’s important to stay up-to-date with the best practices for peak results.
This is where Virtually Social comes into the picture. Our social media marketing agency provides social media marketing services to small businesses wanting to increase their online presence.
Virtually Social offers a similar service to social media freelancers, in that we manage your social channels and take care of the content research and production process. As part of our social media marketing services, we will take the role of a marketing manager who understands your business inside and out.
More specifically, Virtually Social social media marketing services include content creation by English-speaking content writers with expertise in small business social growth, content posting on popular social channels, targeted engagement, monthly reporting, and blog post curation.
Don’t worry – our social media marketing packages are curated with small businesses’ budgets in mind.
All of Virtually Social social media marketing packages come with email support and optimisation of your social profiles, ensuring that our clients understand the value of social media for small businesses like theirs.
Our social media marketing agency understands that each business has different objectives, so we are open to discussing your preferred social media marketing packages.
Interested? Feel free to contact our local Australian support team for more information.
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