What started in 2020 has today become a global sensation. There was a time when the social media app category had fallen into a rut. Every new application was having the same feature set — image sharing, messaging, voice/video call, etc., then came 2020 and an app became the new sensation. The app was Clubhouse.
Started as an invitation-only app, it brought something new to the social media table — voice-based functionality. Following its trend, several other social audio apps also started getting the limelight. One of which was the Yalla app. Around the time when Clubhouse was gaining popularity as an audio social media app, Yalla was getting the eyeballs in the Middle East and North Africa (MENA) region.
App development Dubai is contributing a lot in social platform development, the Yalla app was established in 2016 and went on to become public in 2020. As per the Q4 2021 report, the Yalla chat app’s revenue was US$67.6 million, representing a rise of 39.7% compared to the fourth quarter of 2020, where US$49.0 million shares came from the voice chat feature. Its user base also increased to over 8,429,000 in the same quarter. While we don’t have the latest reports, it is safe to assume that the voice social media platform will have a similar story to share. Mobile apps development company in Dubai are also working on it.
Amidst the popularity of the Yalla audio social network and the ever-increasing growth of Clubhouse, there is one thing that is clear. The voice chat room apps market has scope for innovation and growth. An example of this can be seen in how 48% of companies are planning to leverage live audio chat rooms in their 2022 social media campaigns.
When we talk about voice chat app development, there are 4 aspects that come up. Features, technology stack, security options, and the cost involved. We will answer all of these by keeping the Yalla app as the base.
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