Any business to call itself a “business” must make sales. There’s just no way around it. That’s what gives you the fuel to rocket you forward into the land of the sustainable. That said, sales are next to impossible if you don’t have some sort of marketing plan in place.
A marketing plan commonly consists of calculated moves to let a targeted audience know you exist and what products you have to offer. Simple enough, but is it?
Where do you start when you’re not even sure who your targeted audience is? And if you know who your targeted audience is, what’s the best plan of attack on reaching them? I’m a fan of the shotgun approach whereby you execute a plan that reaches more than just your intended audience. A smother-everything-in-your-path approach, if you will.
One of the best at shotgun marketing is NewsWatch TV. The paid content program that airs on both ION and AMC commands an audience in the millions and therefore is the proverbial go-to for companies looking to reach a broad national audience.
Such was the case with FocusGear. The fitness-centric company hired NewsWatch to air a segment focusing on their Ultimate Gym Bag.
“We saw an immediate sales spike the same day of the airing, and for the following 2 months our daily average sales increased 160% from our normal sales, and I directly attribute that to NewsWatch,” Sarah Wadsworth, FocusGear’s Marketing Manager, said. “Not only did the airing help our sales, the legitimacy of airing on NewsWatch really legitimized us as a national brand and [carried] our brand recognition into all of our marketing strategies going forward.”
FocusGear is not an anomaly. NewsWatch has thousands of clients under their belt that have similar success stories. By making TV advertising accessible to small- and medium-range companies, they’ve democratized this form of marketing.