To repeatedly defy the limits, Tawfeer Supermarket strikes again as the leading discount concept store constantly on the road to improvement.
After years of meticulous work, Tawfeer Supermarkets have recently received the ISO 22000:2018 certification for their central kitchen. This certification is one of the most prominent and internationally recognized certifications that verifies the quality of the food and follows strict restrictions and guidelines. By attaining this certification, Tawfeer is believed to have demonstrated a clear, exceptional, and truthful image regarding its food safety, quality, and security.
This achievement comes after Rami Bitar, CEO of Tawfeer Supermarket, had openly expressed his aspiration to make Tawfeer Supermarket the first in Lebanon to meet the international standards regarding food quality. By reaching this goal, Tawfeer Supermarket is facing a new, unique challenge. It is the challenge that requires Tawfeer to go above and beyond the level of other discount stores in Lebanon. Specifically, the challenge requires Tawfeer to maintain a strict compliance protocol that adheres with international standards.
According to Rami Bitar, Tawfeer Supermarkets' success over the years comes from the rigorous handling of their consumer products. The stores are keen on keeping up with the standards while still maintaining a delightful ambiance for the customers. For Bitar, product quality should never come at the expense of Tawfeer's comparably low prices.
The central kitchen at Tawfeer Supermarkets strictly focuses on food safety management, ensuring a clean and safe process. The safety of this process is rigorously supervised, from purchasing the raw materials to dispatching the finished food products.
After years of winning customers' confidence, Tawfeer Supermarket stores are once again reaching a milestone in their customer-store relationship. The stores are now representing a new image of quality and security assurance. After this achievement, Tawfeer Supermarkets currently possess a verified certificate for their stores. Customers and non-customers now have the needed evidence that can mitigate all kinds of doubts that might arise regarding the quality.
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