FocusGear is a fitness-centric company that produces products that aim to inspire and facilitate a healthy and active lifestyle. Their premier product is the Ultimate Gym Bag 2.0.
This top-of-the-line gym bag is what regular gym goers need when they complain of not enough compartments and a flimsy design. This answer to their prayers sports an impressive 10 compartments allowing you to fit all your equipment and gear, keeping them well organized in the process. It even sports a water-resistant pocket.
The product is great but even a great product needs proper advertising. FocusGearhired DC-based NewsWatch to take care of that. The way NewsWatch works is they create a promotional video that highlights the product. This is, in essence, their videography division. They then air that video as part of their monthly paid content program on AMC and ION.
This is where it goes from “I’ve got a promotional video” to “I’ve got major exposure.” FocusGear saw a huge spike in their sales after the airing of their segment, but that wasn’t even the best part. Let’s hear it directly from FocusGear:
“We now use the video NewsWatch made in all of our current advertising campaigns, and [those]have now been the most efficient advertising campaigns we have ever run. Using the video converts 138% better than any PPC campaigns we have ever run. We received a better return on investment (ROI) on your video campaign than we have ever run on Google ads, Amazon ads, or any other ads. Using this video you produced, we continue to bring in an additional 100+ units per month as a direct result of NewsWatch. I would absolutely work with NewsWatch again and would 100% highly recommend anyone else to use NewsWatch to boost sales and increase revenue.”
NewsWatch TV reviews does something unusual in the TV advertising sphere. They create a promotional video that is 100% owned by the client and can be used in perpetuity. This unique model makes NewsWatch one of the most affordable videography and ad companies out there.