“Personalization should be relevant and respectful, not intrusive. Use AI to target listener interests and context, not personal information. There’s a fine line, and building trust is key.”
What motivated you to transition from the audio ad agency side to co-founding an adtech/martech company, Instreamatic? How has that background shaped the development and vision of Instreamatic?
My transition from audio ad agency to co-founding Instreamatic was motivated by the emergence of digital audio advertising as an untapped frontier with significant growth potential. Recognizing that major ad tech players had yet to leverage audio effectively, we saw an opportunity to lead in this space. My background in audio advertising shaped Instreamatic’s vision to innovate and optimize ad performance, creating highly engaging campaigns that outperform traditional ads and meet the evolving needs of the market.
What advice would you give to other companies considering the use of personalized AI-generated content in their marketing strategies?
Brands considering personalized AI-generated content for their marketing strategies can confidently move forward with those plans, but do so strategically. Here’s a breakdown of some key takeaways based on the Intel Evo campaign:
It works. The data is clear: personalized AI ads outperform generic AI ones, with significant lifts in brand favorability, purchase intent, and awareness. Consumers respond well to the tailored approach.
It’s efficient. Instreamatic’s voice AI technology enabled personalized campaigns to be created and deployed in a fraction of the time and cost of traditional methods. This is a game-changer, allowing for faster campaign turnaround and budget optimization—two very critical variables.
Focus on value, without overstepping. Personalization should be relevant and respectful, not intrusive. Use AI to target listener interests and context, not personal information. There’s a fine line, and building trust is key.
Start small, test, and iterate. Don’t jump into a massive campaign. Start with a pilot program, measure results, and refine your approach. Use the data to understand what resonates with your audience.
Read Complete Interview: https://martech360.com/mobile-tech/digital-advertising/martech360-interview-with-stas-tushinskiy-ceo-and-co-founder-at-instreamatic/
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