The best gift a brand can give its customers is the ability to create their own products. Although the idea itself isn't new, businesses may now improve the individualised shopping experience thanks to modern technology. The personalization of 3D products has swept several industries in recent years. It's unquestionably here to stay.
The Technology That Underlies the Customization Process
The 3D product configurator is the technology that enables online consumers to design unique things. It can be added immediately to a store's website as either a standalone page or a section of the product listing pages. Customers can interactively alter the colour, material, shape, and other design elements of an item using the 3D configurator. Customers can view the modifications made to the product image right away because the outcome is presented in real time. Customers can rotate a 3D representation of the item in a configurator's 360-degree view to view it from various perspectives.
Some of these tools for product customization are made to assist customers in customising their orders prior to making a purchase. Others are intended to inspire the manufacturer rather than provide specific instructions and are more for exploring different design alternatives. Both are beneficial since they improve consumers' interaction with the business and give them a fun method to learn more about the product line.
The marketing experts at our 3d modeling services firm have compiled a list of the top 5 industries that profit the most from interactive product modification in order to provide you some more specific examples. Let's look at it!
A photorealistic CG configurator is an essential tool for furniture producers who provide customisable designs. They can speed the process of taking orders and processing them, which eliminates the need for customers to personally confer with them about their selections.
Online buyers can experiment with various colour and material combinations for the furniture they plan to purchase thanks to an intuitive 3D product customization website. For upholstered objects like sofas, one can select the fabric and the material of the legs. The maker can then provide further alternatives like adding a chaise, bolster pillows, or a complementary ottoman to the order. No matter how many options the customers may have, a 3D product configurator will make it simple for them to choose the best options.
Even if a furniture firm just offers variations of one design element, it may nevertheless benefit greatly from CG customisation. For its extensive line of upholstered products, The Inside firm, for instance, offers its customers a choice of more than 100 textiles. Many of those fabrics have intricate designs, so it could be challenging to see them on finished furniture. In this scenario, a straightforward 3D configurator with real-time rendering is especially advantageous for both the producer and the customer because it offers a practical substitute for having over 100 photos of each individual item on the website.
Many brands in the market, from traditional watchmakers to internet firms, use 3D product customisation to give their customers the easiest and most enjoyable purchasing experience. Manufacturers of smart watches like Apple enable online buyers to combine several casings and straps to achieve the ideal fit. In some circumstances, the manufacturers of conventional timepieces may also offer to let the customer choose the dial, bezel, and hands.
Overall, it's considerably simpler for customers to choose a combination that perfectly matches their style thanks to interactive CGI. All because they can instantly observe the effects of their modifications, which is much more instructive than examining each component separately.
Meanwhile, even well-known companies who take great pride in their unmatched in-store experiences let their customers have some fun on their websites. For instance, the Rolex website features a configurator that allows users to view all of the watch collections and variants. Compared to scrolling through a plethora of product listings, which is another choice, it is an exceedingly practical and attractive approach to see the many designs. Nothing wrong with that, to be sure. But creating a stunning watch from scratch is just more thrilling.
There is still another sector of the watch company that gains a lot from the use of 3D product customisation. On the owners' demands, the businesses customise fine timepieces. Because many of them receive orders from all over the world, having a product configurator is what enables them to create highly customised pieces even for customers who are unable to visit their shops in person.
Many automakers, from more budget-friendly to luxury brands, provide unique CG products. Wheels, interior colours and materials, and external colour are the primary features that can be changed. In addition, some of the pricier manufacturers provide their clients a selection of seats, steering wheels, lights, various minor interior and external features, and a range of technical equipment.
Prospective customers have the chance to experiment with many design iterations before visiting the dealer thanks to an interactive 3D configurator. After all, buying a car is a major investment, regardless of the price. Therefore, the buyer's concern is greatly reduced if they are aware of all available options before entering the showroom. They can also decide on some crucial customising selections in advance. It frees up time for consultations, which are still helpful, of course, and enables the consumer to relax and truly enjoy the process of purchasing a new car.
Shoes and bags in fashion
The Nike By You programme is among the most well-known instances of 3D product customisation in the fashion sector. It enables even the most devoted sneakerheads to design their own special pair of shoes. They must first select a model from the line of interchangeable shoes in order to do it. It features numerous varieties of some of the all-time favourites, like the Nike Air Max and Nike Air Force 1. The customer can then proceed to the configuration page to alter the shoe's materials and colour scheme. Every component of the sneakers, including the laces and soles, may be customised. One can then genuinely experience what it would be like to construct their ideal pair of shoes.
The Italian O bag is a superb example of a business that integrates CG product customisation into its online purchasing experience. The company was started with the intention of allowing customers to create their own unique accessories. One can combine several bodies, handles, and trimmings using O bag's 3D configurator to design the ideal bag that suits their preferences. It's so simple, yet the outcome is so satisfying. Who wouldn't want to own an item they created themselves, after all?
It's not at all novel to let individuals create their own palettes of eyeshadows, blushes, bronzers, concealers, etc. But using 3D product modification to do so elegantly is a more recent idea. Customers can select the palette's size and the colours they will most likely use using an online eyeshadow palette configurator, for example. Additionally, it aids in their ability to picture the finished result after all the necessary elements are present. Customers can then determine whether the colours they've chosen go well together.
As you can see, businesses in a wide range of sectors profit from CG product modification. They are able to streamline the customer experience while also boosting client retention and lowering product returns thanks to it. Additionally, using contemporary technology like 3D configurators might assist draw in younger generations of purchasers who value digital involvement.