In 2015 Bitar International group released their newest endeavor, "Tawfeer Supermarket shops," in 12 areas. The enhancement of this brand-new chain indicated that Lebanese, even prior to the financial recession, had a best location for high quality items at cost effective prices.
Unfamiliar consumers to such a concept were wonderfully pleased with the experience at Tawfeer shops, from the wide range of items to the inviting and also specialist team and the range of the chain's locations.
Its expansion to greater than 20 stores is significantly due to the top form of advertising and marketing and also one of the most reputable one, word of mouth.
" We did not trouble to invest heavily in advertising and marketing or introducing events," states Mr. Rami Bitar, CEO of Tawfeer Grocery Stores. "Every single time a team greeted our customers with a real smile or searched for their needs, every time the customer found precisely what they were seeking and had a seamless experience, they became our brand ambassadors," continued Mr. Bitar. "This business values, to constantly place our foot forward, is not merely a company method. It has actually long been a generational credit to the Bitar Holding considering that the moment it was established in 1943 by our daddy", proceeds Rami Bitar.
While numerous were positive this chain would stop working as a result of the noticeable snobbery regarding warehouse store, Tawfeer concentrated on enhancing its worth proposition and also expanding rapidly to over 20 shops nationwide.
Its business design proved desirable to the public and also lucrative to its stakeholders and also financiers. This success story influenced lots of others to open their chains and share the discount store culture. It has actually also renewed a feeling of competitors with conventional supermarket chains that have actually shed some of their market share to Tawfeer stores. The understanding that you can only discover specific things as well as have a moderate in-store experience is no longer the instance.
" We welcome the introduction of various other stores ahead," claimed Rami Bitar. "We can live rather gladly understanding that we have actually influenced a generation of business owners to serve better the Lebanese customer while retaining the most significant market share."
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