How I Built a Top 100 Podcast: Morgan DeBaun’s Guide to Community, Growth & Monetization

In this episode of The Journey, Morgan DeBaun dives into what makes a podcast truly successful beyond download counts. She shares how consistent, long-form content has helped her build a community and expand her audience. Morgan discusses the financial challenges of high-quality podcast production and explores future plans, including in-person interviews and an upcoming book launch. This episode is a must-listen for aspiring podcasters or those looking to add value to their shows through community-building, effective networking, and monetization strategies.

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In this episode:
00:00 Introduction to the Journey Podcast
00:23 Understanding Podcast Success Metrics
01:42 The Power of Long-Form Storytelling
02:52 Expanding Audience Reach
04:00 Personal Growth Through Podcasting
06:08 Building Business Relationships
09:20 Financial Aspects of Podcasting
11:26 Evaluating Podcast Brand Deals
12:32 Understanding My Audience
14:03 Reevaluating Podcast Strategy
15:24 Expanding Reach with Video Podcasts
17:07 Future Plans for the Podcast
18:37 Benefits & Challenges of In-Person Interviews
19:43 Considering a Move for Better Opportunities
20:59 Final Thoughts and Encouragement

In the episode, Morgan shares her insights on what truly makes a podcast successful - and it's not just about hitting a million downloads per episode! She explains how The Journey has allowed her to reach new audiences and build a sense of community through consistent, long-form content. Morgan reflects on how podcasting has helped her refine her personal philosophy and meaningfully network with individuals and brands.

Morgan opens up about the financial realities of podcast production, especially for a high-quality video podcast, and why she’s reevaluating the monetization model of podcast networks. As she looks to the future, Morgan shares her excitement for more in-person interviews and her upcoming book launch.

If you've considered starting a podcast or want to learn how to create more value within your existing podcast, this episode is for you. Enjoying the show? Let Morgan know what you want to see next on The Journey!

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Produced by MicMoguls.