Live chat support can be a great way to connect with customers quickly and efficiently. However, there are some common mistakes that can turn a positive experience into a negative one.

Here are 7 mistakes to avoid in live chat support:

1. Lack of Personalization: Don't sound like a robot! Use a friendly and conversational tone, and try to personalize your interactions with customers whenever possible.
2. Slow Response Times: People choose live chat because they want a fast answer. Aim to respond to messages within a minute, and have an auto-responder in place to let them know you're helping others if there's a short wait.
3. Making Customers Repeat Themselves: If you can, gather all the necessary information upfront, but avoid bombarding the customer with questions. Use previous chat history to avoid asking for the same info twice.
4. Unhelpful or Unclear Information: Make sure your responses are clear, concise, and easy to understand. Avoid technical jargon unless the customer initiates it. If you can't solve the problem yourself, acknowledge it and offer to find someone who can help.
5. Mismatched Tone: Read the customer's messages and try to match their tone. If they're informal and friendly, respond in kind. If they're more formal, adjust your communication style accordingly.
6. Not Following Up: If you say you'll do something, like escalate an issue or send additional information, make sure you follow through.
7. Overlooking Typos: While typos and grammar matter, focus on speed and clarity in most cases. Correcting a minor typo can wait if it slows down the conversation.