Maintaining a Tik Tok account can be an extremely interesting and exciting hobby, or even a favorite job. But very often we are faced with the opposite - the guys do not know what and how to shoot, suffer from a lack of motivation and give up. In this case, you should clearly define for yourself - "Do I really need this?", "Do I want to be a blogger?" and “do I have enough internal resources to spend energy, time and attention on developing in the network?”. If you answered all the questions with an unconditional yes, then it's time to start drawing up a strategy.
Here, some may argue and cite as an example guys with monotonous and maximum simple content, who have already achieved success. After all, they obviously did not act according to the rules, but intuitively, on which they gathered their audience. And this is true, in all social networks there are bloggers who are “lucky” to be in the right place at the right time, while others had to do a lot of actions for the same results. If you are not among the first, then we return to the strategy.
It is important to start promoting the TikTok channel by choosing a topic. Define a leading direction for yourself - which will be about most of your content. If it seems to you that most of the popular profiles do not have a theme, then take a closer look again. Even humorous accounts have their own specific format, for example, pranks, vines, silent videos, magic tricks, etc.
In addition to the main topic, you can choose another 1-2 adjacent ones, which will not contradict the main one. On the contrary, they should reveal your personality from new sides, but it is better to do it gradually and not often. Let the audience get to know you a little, get used to it, and start watching you on a regular basis.
It is important to understand that the selected topic may not go through, and this is normal. Let you have several directions in stock, so that in case one does not go, test the other. So you will not only find a working scheme, but also dive deeper into the world of complex algorithms and Tik Tok rules.
When planning your strategy, pay attention to the frequency of posting. In Tik Tok, this is a key point - the more often you post (ideally 2-3 per day), the more likely you are to gain popularity quickly. With each video, you will be more likely to be included in the recommendation, which will inevitably lead to an increase in views and audience, this is how the site is arranged.
And so that there are no problems with content generation, we strongly recommend:
strictly prescribe a post plan for a week / month,
and set aside 1 day a week to shoot all videos at once.
This, firstly, will discipline you, secondly, it will free up a lot of time, and thirdly, it will deprive you of the problem called “nothing to put out”. And do not be surprised by such a strict approach to creativity. Otherwise, you 100% will constantly abandon what you started, complain about the lack of ideas in anticipation of inspiration and be sad that the muse has left you. And in order to achieve the goal, in this case - to become a blogger, you need to make an effort and take responsibility for your results. In the future, you will get used to it, master new skills and the need for strict adherence to the rules will disappear.
And most importantly, strategy is more about the path. Moving along which you are approaching a big goal, solving small tasks in the process. And any such path must be limited in time, otherwise all this does not make sense and will not lead to a result. Therefore, be sure to determine as specifically as possible for yourself what you want and to what number. But always be honest with yourself and assess opportunities sensibly. For example, “100,000 subscribers by New Year 2022” is not an easy but realistic goal even for a newcomer to TikTok, but “1,000,000 subscribers by next Monday” is not always achievable even for large bloggers. To quickly increase the number of your subscribers, I advise you to read a useful article on https://www.eastbaytimes.com/2021/10/20/best-places-to-buy-tiktok-followers-instantly-in-2021/ this site.