The case study is a detailed description of your understanding of a company or a topic. Several students need clarification while writing this type of content. Mostly, Business and Marketing students often have to write the Apple case study. As it is an international company, there are so many options that they can include in the content. Thus, it gets difficult for them to figure out the point of discussion that can be a part of their content.
In this article, you will study the SWOT analysis of apple, and including these points in the case study can help you make it informative for the reader. To have this in the content, they must understand the meaning and the idea behind doing this analysis.
In SWOT Analysis, you can check a company's strengths, weaknesses, opportunities, and threats. It can help you understand the company. When talking about Apple, you can discover these points by simply studying it.
Let us dive into the detail of Apple company and its swot analysis:
Introduction About Apple
In 1976, the American city of Los Angeles saw the founding of Apple, the most successful brand today. The first product was Apple 1 Computer. It has grown and expanded its products and services since then. Its most-sold product of Apple is its iPhone. As studied by experts, this product represented 52% of the overall revenue in 2021.
There is a lot to discuss about the brand. But first, let us study the aspects of its SWOT analysis.
1. Strength
Globally Valued: Apple is a brand known for its products. Customers trust them because of their advanced technology and personalised computers.
Professional Preference: There is no doubt that it is a well-known brand in multinational companies and creative professionals. It provides top-quality technological solutions to the business. Even for video editing, animation, and visual design, professionals demand high-performance equipment like Mac Pro or iMacs.
Commendable Research & Development: Apple devotes specific time to designing its product. They constantly analyse to understand consumer needs and market trends. Also, they invest a lot in their Research and development to stay in the competition and for future growth.
Service Expansion: Apple has been continuously expanding their service portfolio. In the last financial year, 19% of the revenue was from their services. These include digital content stores, iCloud, Apple Care, etc. Recently they introduced Apple TV+, Apple News+, Apple Card(credit card), and Apple Fitness
Top-Notch Technology: Apple was the first company who produce some of the most innovative products. They are still working to build more proficient and better devices.
Sustainable: With the help of a device, Liam, it is possible to dissect an iPhone. It completely disassembles them, leaving only one bolt. Many reusable components are produced by Liam which then are organised and securely kept in order to be utilised for future manufacturing.
2. Weakness
Product Price: It is known as a luxury product because of its prices. As the price is high, Apple products are not easily affordable for all customers. Therefore, low-income consumer has to save a lot to buy an Apple product.
Tracking Allegations: Tracking the location makes the user doubt the product. Customers have accused Apple of tracking their exact locations. Even after giving the option to disable the tracking right, users still do not have complete faith in the company.
Not Supporting Other Software: It is one of the prime weaknesses of any Apple product. It does not support connection to any other technology or software. The only option users have, is to purchase apple accessories if they want to continue using the product.
Non-Competent Area: The company is expanding its boundaries to video content, payment services, and game streaming. It makes Netflix, Disney, and Paypal their competitors. With no experience, it can be difficult for the company to excel. An example of this kind of failure is Apple maps.
Limited Promotion: Being the most famous brand, Apple does not focus much on advertising and promotion strategies. Its mindset is to focus on loyal customers. Unlike Pepsi, which focuses on advertising, Apple relies on its recognisable showrooms and shops for its promotion.
3. Opportunity
Expert Professionals: The idea for creating opportunities comes from the team working in the company. Apple hires highly qualified researchers and developers to do the task with experience in consumer product branding.
Work in Green Technology: Apple has still not touched the area of producing products with green technology. They have the opportunity of manufacturing new products and gain the limelight.
Accessories: Currently, smart wearables are Apple’s most wanted and desired product. According to Forbes, the company can soon dominate the industry with its variety. Apparently, the apple watch and AirPods have gained quite a popularity among consumers in the past few years.
Music Streaming: Apple can work on streaming services amongst the youth and developing economies. They have even planned to expand their music streaming services in 52 countries in Africa and the Middle East.
Self-Driving Software: Autonomous vehicles are in high demand. Apple knows how to deploy self-driving car technologies. It has the chance to concentrate on providing self-driving software technologies rather than creating actual automobiles as Tesla does.
4. Threats
Post- Corona Effect: The maximum contribution to the brand's manufacturing, supply chain, and revenues was from China. After the corona outbreak, it has been majorly hampered. Also, 18% of their profits were generated from there only. Thus, it would affect the growth and working of the company in the coming years.
Changes in Market Percentage: In the past years, there has been a change in the smartphone market. Several companies are using Android software to develop new smartphones. It has even affected the company's share of the market. As studies show, android has captured 72.23% of the market, whereas Apple has only 24.55% globally.
Counterfeiters Threaten Apple: There are some companies who use Apple’s brand image to sell fake products. Even the price of these products is similar to the brand’s products. It has adversely affected the brand reputation in the market as customers believe these to be Apple’s products of low quality. It results in bad reviews and publicity for the company.
Unlock the Information on the Device: Over time, several government agencies have pressured on the company to provide a mechanism to unlock the phone via a back door. It means allowing access to the iPhone's data by breaking its encryption. However, they have refuted it out of concern for the privacy of iPhone customers.
All these points will provide you with an understanding of the company. It will also help you write a better case study with detailed information. Though it can be difficult to have complete insight into any company, this article can help you get some of it. If you still need help figuring out a way to write, you can ask for Apple case study help from experts. The time they have spent in writing, they have the expertise to give you the best case study for submission.
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