Tarina Shah shares insights on how community pharmacies can thrive by leveraging character strengths…
For many in the industry, there are three essential pillars that drive lasting success: employee engagement, customer satisfaction, and productivity. But have you ever considered how tapping into your team’s unique character strengths could transform these areas?
There is a misconception in society, as discovered by Marcus Buckingham, a researcher, best-selling author, and business consultant who found that while some 61% of people were found to believe that we grow most when we focus on our areas of weakness, we experience our greatest learnings and successes when we focus on using our strengths! One reason for this is that your strengths are things you’re good at and enjoy doing so when you are engaged, energised and enjoying what you are doing, you tend to be much more optimistic, courageous and resilient when faced with obstacles and setbacks.
By focusing on the positive traits each team member brings, you can cultivate a thriving pharmacy environment that not only meets business goals but also fosters well-being and resilience. Let’s dive into how focusing on character strengths can unlock the potential of your team and elevate your pharmacy’s performance as we go into the new year.
Understanding Character Strengths: Why They Matter in Community Pharmacies
Scientifically validated research by the VIA Institute on Character has shown that there are 24 central character strengths in human beings, each falling under larger categories called virtues. These character strengths are the positive parts of our personality, qualities like kindness, curiosity, perseverance and humour and are a vital part of who we are and that are considered valuable by other people and by society. Unlike technical skills, which are tied to specific job functions, character strengths focus on who your employees are rather than what they do. This is an important distinction, as studies show that when people are encouraged to recognise and leverage their strengths, they experience increased job satisfaction, better relationships, and enhanced performance Read More…..
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