There’s a reason that #insults stick with us longer than compliments — and it may serve an evolutionary purpose.
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Is the glass half full or half empty? 🥛 Turns out, the way that you present a situation to people can really change how they feel about it — our brains tend to fixate on the negative aspects over the positive ones.
Alison Ledgerwood, a UC Davis professor of #psychology, studies how people tend to get stuck in particular ways of thinking and what they can do to get unstuck.
🤓 Learn more about Alison’s research and how negative frames affect our #opinions of politicians and policies: https://www.universityofcalifornia.edu/news/why-negative-campaigning-works-and-how-fight-it
🧠 The research highlighted in this video was supported in part by the National Science Foundation.
▶️ Why the teenage brain has an evolutionary advantage: https://youtu.be/P629TojpvDU
00:00 Intro
00:37 Negative and positive frames
1:54 Negatives really stick
2:05 Why is that?
2:37 Can we shift our way of thinking?
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