What is White Label? - White Labeling and how it works.

White Labeling: Streamlining Product Distribution

• Definition: White labeling refers to a process where one company produces goods or services and another company rebrands and sells them as their own.
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• Process:
• A manufacturer creates a generic product or service.
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• Another company purchases these products/services and adds their branding and identity.
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• The rebranded products are then marketed and sold under the purchasing company's name.
• Benefits:
• Allows companies to offer a wider range of products/services without extensive development costs.
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• Accelerates time to market.
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• Enhances brand visibility and recognition.
• Examples:
• Software companies offering white-labeled solutions to businesses.
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• Supermarkets selling generic products under their own brand names.

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