Google Screened uses filtering technology to help various firms improve their Google AdWords campaigns. The program is called Google Screened and it's the first system of its kind that allows you to filter out inappropriate ads for a more well-rounded marketing strategy.
If your clients are mostly conservative, then you can use this new tool in combination with keyword targeting fields so they'll only see appropriate content on search engine results pages and in this way it also helps in maintaining Reputation Management of a business.
What is the process?
- Google Screened will charge you for every lead a client creates when they click on your ads, which is defined as any person who has clicked on the ad and followed a link to your website. Google Maps provides location data that it uses in order to display these specific advertisements only to potential customers near by.
- It differs from the regular AdWords program because it has a higher degree of filtering and more strict guidelines about what information a client can have on Google. If you perform a regular Google check, you'll soon find that you're able to increase the number of people who see your advertisements, increase your CTR (click through rate), and greatly expand your referral lists!
How Do One Achieve It?
- Before publishing their page results pages, most local firms conduct a Google search. The information you find on these searches includes useful facts about the those involved and plenty of links to blogs posts, optimization data, and other relevant sources online.
- After finding the good data, your job is to make ads that will attract attention and be displayed on Google's local pages. The great thing about this: most offices have lots of rich information on their website so you don't need to search for it all!
- The internet is a wild place full of malicious people. Firms who use the Google AdWords program for their business are in constant competition with these bad keywords, which keep popping up and interrupting their ads without fail.
- The only way to combat this issue is to include your company's different practice areas so that when someone searches for one thing they will be directed toward another area you specialize in as well - but still make sure not all of them have negative connotations! This can be overcome by creating a "dofollow” link list for your .
Conclusion:
- New clients are a major concern for any firm. It is why firms do what they can to ensure all applicants are reviewed, even those who have performed a Google Search for various services.
- While you may think your application process will take forever, it doesn't have to. You can often complete your entire application in just minutes. It takes only a few minutes to get access to the firm website. You can also search around for other firms in your local area and simply copy and paste your personal information into Google forms. After that you will be able to receive dozens of leads from good firms.
Comments