Brown Rice Market 2024 | Size, Share, Demand and Forecast by 2032

Global Brown Rice Industry: Key Statistics and Insights in 2024-2032

Summary:

• The global brown rice market size reached USD 10.5 Billion in 2023.
• The market is expected to reach USD 15.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.14% during 2024-2032.
• Asia Pacific leads the market, accounting for the largest brown rice market share.
• Brown basmati rice accounts for the majority of the market share in the type segment because of its aromatic flavor and nutritional benefits. 
• Long-grain brown rice holds the largest share in the brown rice industry.
• Hypermarkets and supermarkets remain a dominant segment in the market due to their extensive reach, variety of product offerings, and convenience.
• Household represents the leading application segment.
• The rise in home health consciousness among consumers is a primary driver of the brown rice market.
• The growing popularity of organic and natural food products is reshaping the brown rice market.

Industry Trends and Drivers:

• Increasing Health Consciousness Among Consumers

The rising trend of health consciousness among consumers worldwide is impelling the growth of the market. With the growing awareness about the nutritional benefits of brown rice, such as its high fiber content, essential vitamins, and minerals, more people are opting for it over white rice. Brown rice is often perceived as a healthier alternative due to its lower glycemic index, which aids in managing blood sugar levels and supports weight management. This shift towards healthier eating habits is further driven by various health campaigns and dietary guidelines advocating the inclusion of whole grains in daily diets. Additionally, consumers are becoming more educated about the risks associated with processed foods, leading to a preference for minimally processed options like brown rice, which retains its bran and germ, offering a richer nutritional profile compared to polished rice varieties.

• Growing Popularity of Organic and Natural Foods

The rise in the demand for organic and natural foods is propelling the market growth. Consumers are increasingly prioritizing food products that are free from synthetic chemicals, pesticides, and genetically modified organisms (GMOs). Brown rice, often marketed as an organic product, fits well within this trend. The growing awareness about the environmental and health benefits of organic farming practices encourages consumers to choose organic brown rice over conventionally grown varieties. This trend is further supported by government initiatives and certifications that promote organic agriculture, ensuring quality and safety for consumers. As people become more environmentally conscious, they prefer food products that are not only healthier but also sustainable, driving the demand for brown rice that is cultivated using natural methods without compromising the integrity of the environment.

• Expansion of Plant-Based and Gluten-Free Diets

The increasing adoption of plant-based and gluten-free diets is contributing to the market growth. As more individuals turn to vegetarian or vegan lifestyles, they seek diverse sources of plant-based proteins and carbohydrates, making brown rice an attractive option. Its high fiber content, coupled with essential nutrients like magnesium, phosphorus, and selenium, makes it a staple for those following a plant-based diet. Furthermore, the growing awareness about gluten intolerance and celiac disease is leading to an increase in demand for gluten-free food products, including brown rice, which naturally lacks gluten. The versatility of brown rice, which can be incorporated into various recipes, from salads to main courses, enhances its appeal among consumers looking for gluten-free and plant-based alternatives.

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Brown Rice Market Report Segmentation:

Breakup By Type:

• Sweet Brown Rice
• Brown Basmati Rice

Brown basmati rice represents the largest segment because of its aromatic flavor and nutritional benefits, which appeal to health-conscious consumers globally.

Breakup By Grain Size:

• Long-Grain Brown Rice
• Medium-Grain Brown Rice
• Short-Grain Brown Rice

Long-grain brown rice holds the biggest market share due to its fluffy texture and widespread use in a variety of culinary dishes.

Breakup By Distribution Channel:

• Hypermarkets and Supermarkets
• Grocery Stores
• Convenience Stores
• Online
• Others

Hypermarkets and supermarkets account for the majority of the market share owing to their extensive reach, variety of product offerings, and convenience for consumers.

Breakup By Application:

• Household
• Food Service
• Others

Household represents the leading segment as brown rice is increasingly adopted in home cooking for its health benefits and ease of preparation.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia Pacific's dominance in the market is attributed to the rising traditional dietary preference for rice in various countries.

Top Brown Rice Market Leaders:

The brown rice market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:

• Amira Nature Foods Ltd.
• Asia Golden Rice Co. Ltd.
• Chandrika Group of Mills
• Daawat Foods Private Limited (LT Foods Ltd.)
• Goya Foods Inc.
• Kohinoor Foods Limited
• KRBL Limited
• Lundberg Family Farms
• Riviana Foods Inc. (Ebro Foods S.A.)
• T.K. Rice Mill
• Ash Co. Ltd.

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