Every online shop owner wants to retain customers for a long time and increase sales. One of the most effective ways to achieve this is by using auto related products in Magento 2 stores. Showing relevant product suggestions will motivate shoppers to purchase more items and add additional products to their cart, increasing revenue for your store.

Auto-related products create a seamless personalized shopping experience: whenever relevant recommendations are shown, customers are more likely to make an impulse purchase, which can, therefore, make a big difference and even deliver the items you were looking for. All of these improve customer satisfaction and increase your store's average order value.

Understanding Automatic Related Products in Magento 2

Automatic related products in Magento 2 are items that are similar to or complement the product a customer is currently viewing. These recommendations are designed to enhance the shopping experience and encourage customers to add more products to their cart, increasing overall sales.

Key Benefits of Automatic Related Products

1. Increase Average Order Value (AOV) – By displaying relevant product suggestions, customers are more likely to purchase additional items, boosting the total order value. For example, if someone buys a smartphone, they may also be interested in a phone case or wireless charger.
2. Enhance Customer Experience – Shoppers appreciate helpful recommendations that make buying easier. Showing them frequently bought together or best-selling products can improve engagement and satisfaction.
3. Optimize Inventory Management – Promoting related products helps move stock faster, reducing the chances of slow-moving inventory. This strategy ensures that customers see the right products at the right time, increasing the likelihood of conversions.

By setting up automatic related product rules in Magento 2, you can effortlessly boost sales and provide a better shopping experience.

Steps to Configure Auto Related Products in Magento 2

Before you begin, ensure you have the necessary extension installed to enable auto related product functionality. Once installed, follow these steps:

1. Access the Configuration Settings

Navigate to your Magento 2 admin panel:

• Go to Stores > Settings > Configuration.
• In the left panel, select the extension (e.g., Mageleven Extensions > Automatic Related Products).

2. Enable the Extension

In the configuration settings:

• Set Enable Auto Related Products to Yes to activate the feature.

3. Create Display Rules

Define the conditions under which related products will appear:

• Go to Marketing > Automatic Related Products > Manage Rules.
• Click on Add New Rule.

In the rule settings:

• Rule Name: Assign a descriptive name (e.g., "Electronics Accessories").
• Status: Set to Active.
• Customer Groups: Select the groups to which this rule applies.
• From/To Date: Define the active period for this rule.

4. Set Conditions for Displaying Related Products

Specify when this rule should trigger:

• Under Conditions, click the + icon to add a new condition.
• For example, to display related products for items in the "Electronics" category:
• Select Category.
• Choose is.
• Select Electronics.

5. Define Actions for Related Products

Determine which products to display when conditions are met:

• Under Actions, click the + icon to add a new action.
• For instance, to show products from the "Accessories" category:
• Select Category.
• Choose is.
• Select Accessories.

6. Configure Display Settings

Decide how and where related products will appear:

• Block Title: Enter a catchy title like "You Might Also Like".
• Position: Choose where the block will display (e.g., Below Content, Above Content, Floating Left Bar, Floating Right Bar).
• Display Additional Information:Include details like price, reviews, and action buttons (e.g., Add to Cart, Add to Wishlist).

7. Save and Test the Rule

After configuring all settings:

• Click Save Rule.
• Visit your store's frontend to ensure the related products display as intended.

Benefits of Using Auto Related Products

Integrating auto related products into your Magento 2 store offers multiple advantages that enhance the shopping experience and boost sales. By automating product recommendations, you can provide personalized suggestions and encourage customers to explore more items.

Key Benefits:

Personalized Shopping Experience: 

Showing relevant products based on customer preferences improves engagement and increases the chances of additional purchases. If a customer is viewing a laptop, they might also be interested in a laptop bag or wireless mouse.

Time Efficiency: 

Instead of manually assigning related products to each item, Magento 2 allows you to set up automatic rules that dynamically display recommendations. This saves time and ensures your store is always suggesting the most relevant products.

Enhanced Marketing Strategies: 

Use related product blocks to promote bestsellers, new arrivals, or discounted items. This strategy helps drive more sales by highlighting products that customers are most likely to buy.

Best Practices for Effective Related Product Configuration

To maximize the impact of related products:

• Use Clear and Engaging Titles: Titles like "Customers Also Bought" or "Recommended for You" can attract attention.
• Set Relevant Conditions: Ensure that the related products are genuinely relevant to the customer's interests.
• Monitor Performance: Utilize analytics to track the effectiveness of related product blocks and adjust rules as needed.

Conclusion

Configuring auto related products in your Magento 2 store is a smart way to enhance the shopping experience and drive more sales. By setting up related product rules, you can automate product recommendations, encourage customers to explore more items and increase your store’s average order value (AOV). This strategy not only saves time but also helps in personalized marketing, inventory management, and customer engagement.

To maximize the impact, always monitor performance, use compelling titles, and ensure product suggestions are relevant. With the rightMagento 2 extension, you can easily implement this feature and stay ahead in the competitive e-commerce space. Start optimizing your store today and watch your sales grow!

For more details on the Magento 2 Auto Related Product Extension, visit:  https://mageleven.com/auto-related-product-for-magento-2.html