Signage is a term that is used to describe graphics or images that give information to viewers. These days, with the help of technology, signage is present everywhere. Without signage, most tourists would be lost, much time, energy and patience would be wasted on finding the way and add the fact that businesses would not be doing so well either to the mix.
Signage is a huge field that includes visuals from street signs to indoor directions and then on to promotional advertisements. Signage is used for numerous items that can have completely different backgrounds. You can use Acrylic Signage, Plexiglass Signage,New York Signage, Glass Signs to promote your brand.
Different Types Of Signage: Why Use Them?
Signage comes under the broad heading of graphic design. Graphic design is not similar to fine art. The classification is necessary because fine artists do not have to convince their clients about their design; on the other hand, a graphic designer's priority is to make sure the client gets what they want. In our case, graphic artists will make sure the target audience understands the purpose behind the design of the signage. Many people use Office Sign Company as they are durable and require less maintenance. Acrylic Signs can withstand any weather conditions whether it is snow, hail, high winds, or high temperatures.
The most common type of signage is wayfinding. Interior Wayfinding Signs include all directions found at the airports, in hospitals, universities, malls, and hotels. The most common examples are the small tablets glued to the doors to indicate where the bathrooms are, as well as the huge number of signs opposite most elevator doors, that inform people about the floor that they just landed on. These Custom Made Plaques signages fulfill all requirements of the business in order to advertise their brand.
The second type of signage comes under brand management. This means that a business hires graphic artists that take into account the requirements of the business and research about their target audience. The graphic artists then design a logo or a signature that will represent the business on various items, for example, business cards, writing pads, or envelopes.
When businesses launch advertisement campaigns they use signage as well. During the T20 world cup, Pepsi recently came up with a popular campaign that included Shahid Afridi on the bottle drinking Pepsi. Such promotional strategies, which are part of advertisements, are also part of the signage. This includes small pamphlet-sized hangings on the ceilings of grocery stores that remind customers, there and then, about the business's product.
Street signs are informative and precise when it comes to signage because people read them on the go. So there is no room to confuse the viewers by adding unnecessary graphics. Although bright flashes of neon Light Box Sign may blind you at one point or another when you go down the streets of New York at night, these signs compete with others to attract the attention of the general population.
Apart from the usual signage, businesses might want to have exclusive signage. For that, they will order specific signage that meets their requirements. Hence exclusively made signage is called custom-made signage. It might differ from the ordinary as it is tailor-made to suit the requirements of the client.
Signage is the most popular form of graphic design around the world. If the designers are successful then the business will see a huge boost in their revenue and hence further on an increase in their profits.