“We have a better view of how to make virtual, in-person, and hybrid events a more integrated experience — so that even if an event feels big it can also feel small, which is a powerful way to think about events.”
What strategies and approaches did you employ as the CEO of Tahaluf to achieve such remarkable success, including the substantial revenue growth from $2 million to over $125 million in just four years, and the recognition through multiple prestigious awards, such as the AEO Excellence Awards, Middle East Event Awards, Stevie® Awards, and Global IM Awards?
The most important structural reason for our initial successes was to employ some of the best people in the industry and empower them – give them near total decision making authority over their roles, and to encourage them to devolve that power to their team leaders. Like a startup, we are geared towards employing people with a Founder mentality, and by employing great talent, the positive results have so far greatly outweighed the negative ones. Conversely, I rarely make a decision about the business without firstly consulting all my senior managers, getting their input, and co-deciding on the way forward – this might make me sound like the least powerful CEO in the business, but sharing decision making this way allows for a more motivated and enfranchised senior team, whilst drawing upon a far deeper well of experience and knowledge.
Aside from that, a special strategy was to ensure the company was allied to powerful, relevant and motivated partners – this is why Tahaluf is a strategic joint venture between Informa PLC, the Saudi Federation for Cyber Security and Programming (SAFCSP), the Events Investment Fund, and imminently SELA. So it’s fair to say everything we have achieved so far, this remarkable success, is down to a combination of strategic initiatives involving each of these entities and all of it aligned with the Country’s Vision 2030 goals.
I think the awards we’ve won, and the revenue and profit growth we’ve achieved, is largely because of these strategies: talent, enfranchisement and alliances.
The final reason for our success is Saudi Arabia itself. There are few, if any, countries that are as large a market, with such a massive executive decision making authority on spend, than the Kingdom. Its obvious that if we were operating in another country, with the same people and level of political support, the events wouldn’t be impactful – the reforms made by Crown Prince Mohamed Bin Salman have ensured a red hot business environment, which is uniquely positioned for launching iconic, impactful and large-scale events.
Read Complete Interview: https://itdigest.com/information-communications-technology/cybersecurity/itdigests-interview-with-michael-champion-chief-executive-officer-tahaluf/
#Businesstechnology #InformationTechnology #interviews #ITDigest #Tahaluf
Comments