Bread is the hottest-selling bakery product. As bread is easy to afford that's why it is in high demand. Whether someone is rich or poor they use bread. You may have seen bread on every breakfast table and almost in every lunch box. As bread falls in the category of perishable items it's necessary to keep them safe from environmental hazards.
Can you imagine products without packaging? Packaging is used to protect your product, provide all the necessary information, and promote your brand.
Bread is available in many types. The most common is the white bread. It is also known as the bread of poor people. Because, of its low price. Below is the list of different type of bread variety including:
- White bread
- Rye bread
- Sourdough bread
- Whole Grain bread.
- Ciabatta
- Baguette
- Multigrain bread
- Pumpernickel bread and many more
What is primary, secondary, and tertiary packaging?
Packaging has been categorized into three types as per its use.
Primary packaging:
The inner packaging of products is known as primary materials like plastic bags. As they are used to directly wrap the product.
Secondary packaging:
The packaging that you may have seen mentioned the name of the brand and other details including price, and ingredients. This packaging is usually made of corrugated boxes and paperboard.
Tertiary packaging:
The packaging that contains the secondary packaging. It includes shipping containers, baskets, and pallets.
Paper-based materials in Bakery industries:
1) Baking trays
2) Cake boxes
3) Bake oven paper
4) Greaseproof paper
5) Greaseproof slip easy paper
6) TDL poster paper
Which packaging is better for your bread bakery?
Unlike the plastic packaging the paper bakery boxes are environmentally friendly. Although they are lowly durable they are recyclable, compostable and cost-effective. Which makes the paper and cardboard industry the largest industry in the world.
Compared to paper, plastic is not eco-friendly. They increase the garbage on the earth. However, plastic does not break or damage easily and can withstand environmental hazards. However plastic packaging is unsustainable, non-biodegradable, and causes environmental pollution.
Role of packaging in the bread industry:
The perfect shape and size:
Bread is available in different sizes and shapes. That's why a perfect size packaging is best to pack them. Also, it will make it easy to handle the bread.
Protection and preservation:
Bakery items are perishable, and they can lose their taste, texture, and freshness if not packed properly. So, a proper packaging box helps to protect your bread from contaminated material such as moisture, air, and temperature. It's also good to save products during shipping.
Easy to identify even without opening the box:
Printed bakery boxes make it easy to read all the mentioned details. It will let them read the ingredients used to make bread, its price, and size. This will help them to avoid the ingredients if they are allergic to any of the ingredients. Also, it lets them know that the bread is fresh.
Branding of your bread bakery:
Custom-printed bags are a great way of branding your bakery business. Print all the pertinent details of your business. This will spread awarenesss of your brand. Which will create a robust identity for your brand.
Affecting the buying decision of the consumers:
A customer will have access to all the necessary details like the used ingredients in bread making, price, and weight of the bread. It will foster the trust of customers in your brand. Eventually, it will help the customer in their buying decision.
Shelf impact of your bread packaging on its sale:
A well-designed and colorful packaging of bread makes it attractive. Which helps to grab thousands of eyeballs towards your bread.
Additionally, distinctive packaging will make your bread a cause of customer attraction. Moreover, evaluate your bread by placing it on the shelf with other breads and feel the difference in what makes your bread unique.
Marketing and advertising tool:
Like any other business, it is necessary to promote your bread bakery as well. There are many strategies available that you can adopt for the marketing of your business.
But do you know that your printer bread boxes can act as a walking promotion of your bread bakery? It is also good to market and advertise your bread brand. Furthermore, your custom bread packaging will become the mini billboard of your bread bakery.
Functionality:
Give your customers a more feasible reason to buy bread. Ensure that your packaging can be stored easily and used later conveniently. For instance use of gable boxes makes it easy to handle and carry the bread and reusable.
Good packaging material makes your bakery stand out:
It has been said that the first impression has the least impact on the buying behavior of customers when they perceive the packaging is of good quality. Assume the product is also from a good brand and of high quality. Also, it sets your brand apart from other brands.
Sustainability of your bread packaging:
It's great to use sustainable packaging for your bread. Such as biodegradable or recyclable materials, which will add value to your packaging boxes. Also, more than fifty percent of global users prefer eco-friendly packaging. Thus it will also make your bread brand eccentric.
Conclusion:
The bread industry is dynamic and packaging not only enhances aesthetic appearance but also keeps the product fresh and safe. printed gift bags let people know about ingredients, price, and weight of bread which will satisfy them. Additionally, you can use these packaging boxes for branding and marketing purposes without any extra cost. These packages make your bread portable and easy to use.
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