It can seem daunting to optimise your dental website for search engines. Major dental SEO projects like optimising page loading speeds and designing mobile-friendly layouts for your website are labour-intensive tasks that dentists should not undertake.
There are small things you can do to improve your SEO for dental practices. If you manage your website, you can do these things every time you publish content. This post will help you optimise your online presence to attract new patients via Google Search and Bing.
Before you start, know your keywords.
Before you start writing content for your website, you need to know the keywords you want to optimise for. It doesn't take much to do keyword research. Consider the topic you are interested in and brainstorm ways people might search for it. Enter the search terms in Google to see the search engine results page. You can see how competitive they are and which ones are being ranked by your competitors. Google's Keyword Planner is used to find the best keyword ranking opportunities.
To avoid repetition, list related search terms and synonyms once you have settled on your primary keyword phrase. You're writing for humans and not search engines. You must write content people love to read that Google can understand if you want to get to the top of the page.
Keyword usage is crucial for the content of your website pages. Keyword placement should be about quality, not quantity. Make sure to leave a page with keywords. The algorithms will know what you are doing and penalise you for it—hand-pick the areas where your targeted phrases will appear. Our content is usually between 300 and 500 words long. We prefer to include the keyword in the first 100 words, then the last 100 words. You can also have related keywords in alternate forms throughout your content.
Your keywords are placed in the headings or subheadings of your webpage. Yes, and no. Google does not give search terms in titles extra importance, but it does use headings and subheadings to help understand the structure of a page and its hierarchy. It is the best advice. The best advice is to write your titles so readers can appreciate your content. Google will be happy. SEO for dentistry is about creating the best content possible for your patients.
Google considers the time visitors spend on a page once they click on a search result. Google will consider the page irrelevant to the search terms if too many people leave it and spend less time on it. You could fall in the rankings as a result.
Relevance is key to developing a successful SEO strategy. You must keep your readers interested and engaged to maintaining your rankings from falling. It doesn't necessarily mean you should make your content shorter or denser. This approach could prove to be too overwhelming for your audience. Your content was reasonably straightforward (500 words max) but full of helpful information.
You can also keep potential patients engaged by having a mobile-friendly web design and user experience and displaying patient reviews on the digital business profile and Google My Business profiles.
SEO doesn't only apply to written content. Google can also find your images and impact your practice's SEO. Except for decorative images, you should use descriptive titles and alt tags to describe what the images show, including the services they represent. Visitors will use these tags with vision impairments to understand your pages better. So, again, humans should be your priority. Google will also need clarification if your image tags are unclear to users. Google uses these tags to rank your website in image searches.
Google considers backlinks an essential part of SEO best practices. Google uses them to indicate how the page is related to other content. You can link to pages that provide related information on your website or point to them. Links to external websites are included. Although it might seem counterintuitive to direct visitors away from your website, linking to relevant websites will increase your authority and help with link-building.
You should assign a URL to your website that is search-friendly when you are ready to publish high-quality content. The URL should be concise and include the keyword that you are optimising. It is possible to omit words that need to be clarified in the content. URLs should be as simple as possible by removing complex hierarchy folders. These are two examples.
Meta Titles and Meta Descriptions
Next, pay attention to the meta titles and descriptions of your content. Although Google doesn't rank based on meta or title tags, they are still essential as they will be displayed on search results pages. To encourage more click-throughs, you must ensure that your meta tags are attractive. Google will limit the characters you can put in meta titles (50-60) and meta descriptions (155-160). Be sure to be thorough but concise.
Sharing your content via social media can help boost your practice's SEO. While social posts aren't searchable, Google will consider social signals when evaluating your website's importance. Your social posts should be interesting enough to attract as much traffic and click as possible.
Google loves new content. Even if your post is old, you can give it new life by revisiting it periodically and updating it with current business information. You can also share your updated content via social media while you are at it.
Keep it up
These small steps may not make a big difference in your SEO, but they will add up over time. We recommend that you be consistent with your digital marketing efforts and give Google all the information it needs to improve your dental practice's search engine optimisation. Patients in need of dental advice will notice your hard work quickly.