Indonesian instant noodle brand Indomie have selected ASCO Foods to distribute the much loved product within the UK & Ireland. Regarded as the pioneer of instant noodles in Indonesia, Indomie have become one of the largest instant noodle manufacturers in the world. Available in a variety of flavours to suit all tastes, including the classic soup flavours to the most popular flavour Mi Goreng, it’s no wonder that Indomie is flavour, favoured by the world.
ASCO Foods will stock the following four flavours Mi Goreng, Mi Goreng Chicken, Mi Goreng Hot & Spicy, Mi Goreng Spicy Beef.
ASCO Foods are extremely excited to be selected as the preferred UK & Ireland distributor. Being a market leader in the distribution of South East & Far East Asia’s finest foods ASCO Foods are passionate about representing authentic high quality products. An Indomie brand awareness campaign will be rolling out across the UK soon, supported with instore-POS, targeted advertising and a social media campaign.
OUR STORY
“It is the wealth of knowledge gained throughout two generations in the oriental food trade that has been paramount to the growth and success of ASCO Foods.”
ASCO Foods is 15 years young but our story began almost 40 years ago with the first of our family businesses. Founded by our father and his brother in 1980, our business education was shaped at an early age by spending our formative years working in all aspects of this pioneering business in the oriental food trade.
Fast forward to 2005 when three brothers, Ravi, Sunny & Ash Chadha, founded ASCO Foods to focus on the burgeoning Filipino & Thai community in the UK and provide them with their flavours from home. ASCO Foods were able to bring a higher level of professionalism that was lacking in this sector by ensuring all products met UK & EU requirements with regards to ingredients & labelling.
ASCO Foods grew rapidly to represent leading brands from Vietnam, Malaysia & Singapore as well as being one of the UK’s largest importer of rice from Cambodia. With our continued commitment in marketing and developing the brands and products we represent whilst maintaining our market leader position, we have grown our customer base in to several ethnic channels as well as mainstream food service, cash & carrys, supermarkets and food manufacturers.
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