Web3 is all the talk of the town these days. With big brands jumping onto the bandwagon, one seems to hear something or the other about the virtual world almost every day! Whether it's the launch of an NFT marketplace for digital collectibles, an NFT-based loyalty program, or even a full-fledged Metaverse experience, Web3 is everywhere! And at the rate things are going, you’re going to be seeing a lot more of Web3 - especially the Metaverse!
This dystopian space is nothing short of a beacon for brands that want to take their branding to the next level! From Bengaluru airport’s T2 terminal to the OREOVERSE, the Metaverse promises to be the next big thing. And kicking things up, Van Heusen will also be foraying into the Web3 space.
Making Music in the Metaverse
The lifestyle brand will be making its entry into the Metaverse on February 2nd with the Metaplay concert. This concert features masters of the Indian folk-pop scene, When Chai Met Toast, making this a musical extravaganza to watch out for! The viewers can simply log in to the PartyNite Metaverse where they can style their avatars with the most fashionable attire Van Heusen has to offer.
Paytm, too, is a part of this mammoth collaboration. You can register on the Paytm Insider app, RSVP, and get ready to party! Of course, this isn’t the first concert in the Metaverse. Ariana Grande, BLACKPINK, and more have done it with great aplomb. But this is one of the first of its kind in India, making the Metaplay concert a massive event.
Closing Thoughts
Just a few years ago, the concept of the Metaverse was foreign to most of us. But in just a short span of time, it has taken the world by storm in ways we could never have imagined. And this year, the Metaverse is set to grow to new heights. With this Metaverse concert, we may be off to a fabulous start!
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