Do you love digital marketing or want to connect your brand with your global target audience? It is important for you to stay at the top of all the trends. Moreover, before you partner with a digital marketing company, you have to ensure that they can help you achieve your goals.
The old days are gone when chatbots, personalized content, and SEO trends used to dominate the latest trends in the online marketing world. In this blog, we will discuss some of the top digital marketing trends which you must know.
1: Artificial Intelligence in digital marketing
The first and foremost digital marketing trend is AI or artificial intelligence. If you don’t know, then you have landed at the right place, as we will help you understand this trend in detail.
60% of users have shown interest in starting conversations with AI-enabled chatbots. Surprisingly, the technology is expected to reach 190 billion USD by the end of this decade.
2: Metaverse
An imaginary world within the real world perfectly defines the metaverse. Most of the brands have showcased green flags to the metaverse. The platform has brought massive impact in social commerce and is trending as the majority of the brands are jumping on the metaverse trend by optimizing their digital marketing campaign.
3: Livestream Commerce
Well, this is one of the newest trends in digital marketing as many brands in the world's largest economy China have started using this feature in their digital marketing strategy. Brands have enjoyed showcasing their new launches and products via live streams to their customers. One of the best advantages of using this strategy is you get a chance to increase your brand awareness as well as deliver the information about your new product launch directly to your consumers.
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