Know Your Benchmarks: Average Email Open Rate

Everybody talks about how important it is to maintain a high open rate, yet they never explain how high your open rate is supposed to be. Moreover, a few sources mention that there is an individual qualifier for each industry. No wonder that email marketing beginners get clueless. They try to use cookie-cutter KPIs for their roadmap, get confused about their stats and end up thinking that they’re falling behind. Sometimes, they even believe that they invested in the wrong channel. In this post, we’re going to outline the following: Are there different email open rates? Why should email marketing take into account an individual email open rate? What is a good open rate for your email? Now, let’s shed some light on the mystery of the perfect average open rate for your industry folderly.com/blog/email-deliverability/know-your-benchmarks-average-email-open-rate.