The latest report by IMARC Group, titled “United States Hummus Market Report by Type (Classic, Lentil, Edamame, Garlic, Black, White, and Others), Packaging Type (Tubs/Cups, Jars/Bottles, and Others), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Online Stores, and Others), and Region 2024-2032” The study provides a detailed analysis of the industry, including the United States hummus industry size, share, growth, trends, price, and forecasts. The market size is projected to exhibit a growth rate (CAGR) of 12.94% during 2024-2032.
United States Hummus Market Trends:
Hummus is a popular Middle Eastern dip or spread made primarily from cooked, mashed chickpeas blended with tahini (a paste made from sesame seeds), olive oil, lemon juice, garlic, and salt. This nutritious and flavorful dish has ancient roots, with historical references suggesting its consumption in Middle Eastern regions as far back as the 13th century. Hummus is known for its creamy texture and rich, savory taste, making it a versatile food item enjoyed globally. It serves not only as a dip for vegetables, bread, and crackers but also as a spread for sandwiches and wraps, or as a component in various culinary recipes. Its high content of protein, fiber, and healthy fats makes it a favored choice among health-conscious consumers and those following plant-based diets. Additionally, hummus is often enriched with various flavors and ingredients, such as roasted red peppers, garlic, herbs, and spices, which cater to diverse palates and enhance its nutritional profile. The simplicity of its ingredients, combined with its health benefits and culinary flexibility, has contributed to its increasing popularity across different demographics and dietary preferences.
The United States hummus market is experiencing significant growth, driven by various factors and emerging trends. One of the primary drivers is the increasing consumer awareness regarding healthy eating and the benefits of plant-based diets. As more individuals seek nutritious alternatives to traditional snacks and spreads, hummus has become a staple due to its high protein and fiber content, which supports weight management, heart health, and digestive health. This health-centric trend is complemented by the growing vegan and vegetarian population, who rely on hummus as a versatile and satisfying food option. Another key driver is the widespread availability and innovation within the hummus product range. Leading food manufacturers and brands are continuously introducing new flavors and variations, such as roasted red pepper, garlic, and avocado hummus, which cater to diverse consumer preferences.
Additionally, the incorporation of organic and non-GMO ingredients in hummus products appeals to the health-conscious and environmentally aware consumers, further bolstering market demand. The convenience and versatility of hummus also contribute to its market growth. With the fast-paced lifestyle of many Americans, the demand for ready-to-eat, healthy snack options is rising. Hummus fits this niche perfectly, being a convenient dip or spread that can be paired with various foods for a quick and nutritious snack or meal component. Moreover, the increasing number of foodservice establishments, including restaurants, cafes, and fast-food chains, incorporating hummus into their menus, enhances its visibility and consumer reach. Besides, technological advancements and marketing strategies play a significant role in the market's expansion. The use of three-dimensional (3D) printing technology to create innovative packaging solutions and the implementation of targeted marketing campaigns through social media platforms have significantly increased consumer engagement and product awareness.
For an in-depth analysis, you can request the sample copy of the market report: https://www.imarcgroup.com/united-states-hummus-market/requestsample
United States Hummus Market Segmentation:
Type Insights:
- Classic
- Lentil
- Edamame
- Garlic
- Black
- White
- Others
Packaging Type Insights:
- Tubs/Cups
- Jars/Bottles
- Others
Distribution Channel Insights:
- Convenience Stores
- Supermarkets and Hypermarkets
- Online Stores
- Others
Regional Insights:
- Northeast
- Midwest
- South
- West
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
Ask analyst for your customized sample: https://www.imarcgroup.com/request?type=report&id=20355&flag=C
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