Instagram is one of the most popular social networks in the world. An account on Insta has long ceased to be an exclusively image component. This is a large source of customers, but before the system goes live, we need to work on page promotion.
Please note that this is a highly competitive environment with over 1 billion users, smart algorithms and creative brand promotions. And if you really want to stand out from the background of other bloggers or companies, then it is not enough just to create an attractive page, you need to work diligently and persistently on promotion and buy country targeted followers.
Before you start taking any action, you need to decide on a global strategy. You need to set a clear goal for yourself and, on its basis, think over the global theme of your account. Make a content plan for the next month, in which briefly indicate what exactly you want to tell your subscribers. You need a clear understanding of what audience of users your account is designed for and how it will attract potential subscribers.
It will help in your endeavors and research of competitors. Find 3-4 accounts in your niche on the vastness of the social network and find out:
what content attracts the most audience attention;
the frequency with which competitors have new publications;
the maximum and average readership for your niche accounts;
what kind of response can you expect;
by what methods competitors interact with the audience.
The information obtained should be periodically updated by performing regular monitoring of competitors. This data will be useful for developing the right promotion strategy, but in no case should you completely duplicate the competitor's model. To succeed, you have to be even more creative and smarter.
The most important thing is the design of your profile. This is the first touch with users, so it is important that the profile fully meets all the criteria:
The search keyword must be in the username or nickname. These two fields are indexed by the search engine, so it is very important to enter the key correctly and harmoniously in them.
The photo is simple, clear and bright. Avoid complex images and various inscriptions. The avatars themselves are not big, but in the comments they will decrease several times.
Completed description. Make the most of this field, write a short abstract about your work, insert emoticons to get attention, and so on. You can read more about how to make a catchy description in this article.
Clickable link. Share with your readers a link to your website, social media profiles, YouTube channel, or a specific video.
If your profile doesn't match at least one of the above points, then it's time to work on it. Your profile should also be completed in a consistent style that fully matches your blog theme or your brand. The name, username, description, avatar, and all posts must match the overall aesthetic of the account.