Targeted email marketing has been shown to generate 3-4 times as many client leads as general social media advertising or website traffic alone. A quality real estate agent email list puts you in direct contact with thousands of potential referral partners across various locations and specializations.
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Nurturing these connections through regular, relevant communication makes your services front-of-mind and significantly increases your chances of gaining new business from agent referrals. One study found that real estate agents who utilized email lists to regularly promote to fellow professionals saw their business grow by an average of 25% within the first 6 months.