Encouragement creates belief. When we know that others believe in us, it changes everything. This doesn’t always happen, especially as a coach in a work setting – not because the coach doesn’t believe, but because the belief goes unsaid for any number of reasons. When we encourage people, we are letting them know we see what they have done, and by extension, believe what they will be able to do in the future; and that improves their belief in themselves and their potential.