Sports fans come in two categories. The first are the “casual” sports fans who have their favorite teams and athletes but engage mostly on game days. A big TV screen and some close friends to share the experience with are enough for them.

The second category of sports fans are the “avid” fans. This group watches their favorite teams and athletes win or lose, week in and out. They know all about them—everything from their stats to what laundry detergent they use.