Why is Online Reputation Management So Important?
Online reputation management is more important than ever in today's digital age. With the ubiquity of social media and online reviews, it has become essential to know how to protect and leverage your brand’s online presence.

Companies must take control of their online reputation by responding to customer issues on social media, curating positive content and reviews, and actively engaging with customers.

To maximize success in this area, companies should be proactive and have a strategy outlining how to address customer complaints, cultivate customer loyalty, and build relationships

If a business wants to stay competitive in the marketplace, investing time and resources into cultivating a positive online reputation is an absolute must!

Main Benefits of Managing Your Online Reputation
There are tons of benefits of managing your online reputation, here we have shared few of them:

1. Improving the Credibility of the Brand
The truth is that any company, no matter how impeccably they may conduct their business, will occasionally receive negative brand mentions.
It is, therefore, imperative to have a comprehensive strategy in place for managing your online presence to build credibility. From responding swiftly and thoughtfully to comments, reviews, and mentions - both positive and negative - to proactively highlighting those comments that have left positive feedback about your product or service, effective reputation management helps to show customers that you are dedicated to delivering an excellent experience.
At the same time, taking care not to oversell yourself can help build trust amongst your consumers as it demonstrates humility and candor. By investing time into building credibility through engaging with your customer base, you show that you truly value the satisfaction of all those who support your brand.


2. Improve Customer Engagement
Taking proactive steps to manage your online reputation and giving customers an authentic experience is essential for increasing customer loyalty.
Your organization should be available on all the relevant channels, including social media platforms and email, so that customers can reach out to you easily. Also, share valuable content regularly to keep them engaged.
Reputation management efforts should also incorporate responding quickly to customer comments and queries with relevant solutions. Going the extra mile by offering special discounts or deals applicable only to those engaged with you will further boost your customer engagement strategy.

3. Improve Sales
Managing a company’s online reputation has become an essential part of sales strategies. As the world continues to move into the digital age, consumers are increasingly utilizing the internet when making buying decisions.
It is vital that businesses remain aware of what is being written and said about them on social media sites and other channels, as it can immediately impact sales. With a few well-made adjustments based on research, businesses can increase their positive exposure online, create better customer relationships, and ultimately increase sales.

4. Building Trust
Online reputation management is a process of managing customer opinions, and reviews about your brand over the internet by monitoring mentions in the media and responding to them quickly.
One of its core objectives is to build trust between you and the customers. To ensure this, it’s important to monitor and respond actively on your own platforms and keep tabs on conversations about your brand elsewhere on the web.
Additionally, verifying the accuracy of information posted about your business is critical for building an authentic relationship with potential customers.
You can use tools that alert you when there are new mentions so that you can address any negative or inaccurate comments as soon as possible. When managed right, online reputation management can help secure loyalty from existing customers and create a good foundation for long-term relationships with new buyers.

5. Build Successful Relationships With Customers
Managing your online reputation is key to building successful relationships with customers. Taking the time to read, understand, and respond to both positive and negative comments that customers post online will show them that you value their opinion.
Not only can this make them feel seen and appreciated, but it can help you improve your services based on feedback. Though it may be difficult to hear complaints about your brand or product, listening to your customer’s views will ultimately strengthen customer loyalty.
Responding promptly with empathy can even turn negative reviews into positive ones - something any business should strive for!

6. Encouraging Recommendations
It’s becoming increasingly important for businesses to keep track of their online reputation, and there’s no better way than encouraging customer recommendations. Reviews have always been a great source of praise for businesses.
Still, with the advancements in customer communication today, it is paramount that companies spend time focusing on amplifying positive reviews across the web. Implementing strategic tactics like social media referrals or offering incentives can help increase the number of customer reviews and ensure customer loyalty.
Additionally, you can use online resources to monitor brand mentions and further control your online reputation. When done effectively, customers will be happy to spread the good word about your business, and your reputation will benefit sky-high!

7. Attracting Employees
As competition for top talent continues to increase, employers should pay closer attention to the importance of online reputation management. In today's digital age, potential employees thoroughly research companies before applying, ensuring they are respected and reputable.
This makes having an attractive online presence extremely crucial for attracting potential employees and getting their applications for a position in your company.
With proper online reputation management, employers can guarantee a great first impression with job applicants and continuously attract highly-qualified prospects looking for a rewarding career in the company.

Key note: You will need to spend 10% more per hire, according to the report published in Harvard Business Review.

8. Easier to Deal with Potential Crises
Having an online reputation management system in place could prove to be a lifesaver when it comes to any potential crises that arise. These solutions give brands early warning of any sentiment being expressed about them and help leaders act quickly as soon as something negative begins to spread.
Having a generally positive attitude among potential customers also makes it easier for companies to recover from any PR calamities with less damage since customers would still remember the good deeds and communication efforts of a brand before this crisis took hold.


How Does Online Reputation Management Service Impact Customer Opinions of Brands?
With an ever-increasingly digital and interconnected customer base, the potential reach of negative comments is tremendous. An online reputation management service can actively monitor your brand's reviews or user-generated content on the internet and offer helpful response strategies.
This helps to ensure that you can manage any crisis situation and regain control of market share quickly. Now more than ever, it is essential to maintain a productive online presence as this can bolster customer confidence in a business, potentially leading to increased purchases by customers who are assured of quality service, products, and support.
A successful online reputation management service can help to create positive experiences that leave each customer feeling confident in the decision they have made.

Key note: According to the research, more than 96% of customers say that positive online reviews changed their decisions and made them purchase products from other brands than they are looking for.

Protect Your Business’s Online Reputation With Dexcel Digital Hub
Dexcel Digital Hub is the leading online reputation management company in Pune. At, Dexcel we understand how important it is to protect your business's online reputation. As such, we employ a client-centric methodology and specialize in industry-specific, customized digital strategies geared toward helping our clients maintain their positive image.
Our experts perform real-time monitoring of your brand buzz so that potential issues are addressed immediately, and you feel confident knowing that our certified experts have years of experience backing them up.
We provide cost-effective solutions with high ROI to ensure you're getting the most out of working with us and use the latest trends and techniques to ensure success. Furthermore, our clients receive consistent reporting, which helps them keep track and be sure they made the right choice when settling on an ORM partner for their business needs.

Final Words
If you’re trying to grow your business, a good online reputation management company can help protect and build your online reputation, so you attract more customers. These companies specialize in monitoring what’s being said about you online and responding quickly to any negative reviews or comments. They can also help boost your positive reviews and ratings so potential customers see you have a strong track record.
In short, an ORM company like Dexcel Digital Hub can save you time and energy while helping you grow your business. If you’re interested in learning more about how an ORM company could benefit your business, contact us today for a free consultation.