How to Build a Tribe using a Facebook Group for Business
A tribe is a group of people linked through any source like social media, that have the same intentions and these groups are controlled by a single person called builder of tribe. Number of tribes combined to form a complex meshwork of people and plays an important role in the success and progress of a system.
A tribe is built for a specific purpose, such as people making a family group at Facebook, it is a tribe, other people makes a business tribe that depends upon their needs and requirements.
What is Facebook?
Facebook is a website which allows users, sign-up for free profiles, to connect with friends, work colleagues and unknown people, online. It allows users to share pictures, music, videos, and articles, as well as their own thoughts and opinions with other people they like.
It is a social media platform that can be used for personal as well as for business purposes. It is an effective marketing tool that allows people to share their ideas with people world wide and get responses from their side whether it is supportive or not.
How to build a facebook group?
You can follow the below steps to create a group on your own :
Determine the main purpose or aim of your group
Choosing the right audience
Create content on a regular basis
Be in touch with members on a constant basis
Marketing
Conduct contest and giveaways
Create ads
There are no better marketing tools than Facebook groups to attract new people. With groups you can engage with members of your group through exclusive contents. Facebook groups are usually created with any purpose. Most of the groups will have a goal. Some groups will have an aim to sell their products and services through facebook groups.
For groups created on the basis of any specific topics, members can then share posts related to that specific topic. For Example, if the main topic of the group is about cryptocurrency, then members of the group can share information and tips related to them
There are three types of Facebook groups: public, private and visible, and private and hidden.
Public groups : Public groups can be seen and joined by anyone. There are no restrictions for joining public groups on Facebook.
Private and visible: Groups that are visible to non members but can't be joined or accessed are private and visible groups. Only group members can access. If anyone wants to join, then they would need to send a request to join and they will be added to the group only after the approval of admins.
Private and hidden : Groups that cannot be accessed or found in searches are private and hidden groups. They are completely hidden. New members can join only with an invitation to join the group.
Must have Tribe features at Facebook
1. Group rules should be clear to make it safe
Set easy and clear rules for your group. They should be followable rules. You can make rules keeping in mind the privacy of the group and its members. Always make sure that no one is breaking the rules.
2. Keep in mind about the audience
Don't post about yourself in groups. Keep in mind about the audience. Stick to the purpose of the group. Allow members to share their thoughts in the way of comments.
3. To add authority, change your group to private
You can change your group to private to show your authority. After changing to private, posts from members will require your approval.
4. Use a questionnaire to measure progress
You can use a questionnaire to get feedback from members to know about the progress of your group. Whether the feedback is positive or negative, it will help you to improve your group.
5. Provide unique and exclusive content
Providing unique and exclusive content is a must have for every group. You can share content that only your group members can access. Below are the few of the exclusive contents you can provide to your customers.
Q and A sections with group founders or admins
Special event invitations
Conduct contest and giveaways
Videos on training
6. Ensure that there are adequate admins
It's very important for every group to have enough admins who are capable of maintaining the group. It can be a tough job for admins to manage when the group grows in large. This is why you should need someone who can manage everything related to the group.
These admins can also help solve queries of other members of the group.
How can you monetize the group?
You can follow the below steps to monetize your group
• Launch a Paid Membership Service
• Sell Products and Services to Members
• Engage in Affiliate Marketing
• Make Paid Webinars
• Sell Tickets to In-Person Events
• Start to Advertise
• Offer Coaching and Workshop Service
• Consider Brand Partnerships
• Offer Paid Courses
Features to make your group versatile
Turn on membership or post approval
You can turn on membership or post approval features. This means that new members or new posts will require approval from admins before going public and visible to group members.
Adding moderators
Adding moderators is a great idea. They can assist in managing the group and its members.
Define rules of the group in the rules section
Rules will help your group to remain a safe place for all members. Setting rules will help to prevent any issues between members. Warn them that if they don't follow group rules, they will be removed from the group.
Invite new people to join your group
You can invite people by using their email address. You can also make use of the people you may invite section to invite new people to your group. Good content will easily attract new people.
Spread the word about your Facebook group on social media channels
Sharing your group link on various social media channels like instagram, twitter, Pinterest, reddit, linkedin etc can help you reach more people. Promoting your group is the best thing you can do for your group.
Use welcome post to greet new members
Post a welcome message to welcome them to their group. Make them feel part of your facebook family. You can also appreciate their actions in the group and encourage them to share the group with other people. Asking them to give an Introduction about them as group posts is a great way too.
Be active and present
Be active in your group. Make sure to like, comment, tag and share posts of your members. If possible go live whenever possible to connect with your members. Make sure to get feedback from members on a regular basis.
Set a schedule
You can create schedules to post any new photos, videos or other content. Creating weekly posts where members can also interact would be a great idea.
Obstacles that a facebook group can experience
Time and resources
Creating a group and running it successfully requires a lot of effort and time. It is not an easy task to grow a group from scratch. You would need someone who can create engaging and useful content for your group. These persons should be able to deliver content that is great in quality and unique too.
Budget
Paid advertising is a must if you want to attract more people. You need to set a budget for this purpose. Doing paid advertising is a great way to attract more followers.
Negative feedback
One of the main features of facebook is that the communication is two way. People are free to express any complaints. It's better not to delete any negative comments from users which are genuine. Buy Facebook accounts for business marketing. BulkLogin provide 100% phone verified accounts.
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