10 Linkedin Marketing Statistics Every Marketer Should Know in 2023
LinkedIn is one of the best social media channels for B2B marketing. Linkedin as a professional platform has grown rapidly in the recent few years. If marketers want to grow their business on linkedin they need to be updated with all recent linkedin trends and statistics. From the total number of users on the platform to the effectiveness of video content, to the demographics of LinkedIn's user base, these statistics are sure to help you to understand linkedin as a whole and improve your reach and engagement on linkedin. Whether you're new to LinkedIn marketing or an experienced user, understanding these linkedin statistics can help you make an effective strategy to grow your business.
10 Linkedin Marketing Statistics Every marketer should know
Below listed are 10 marketing statistics that every marketer should be aware of :
1. Total users on linkedin
The total number of linkedin users is over 722 million. This is a large number considering the total audience available on the platform for marketers.
Compared to the total users of Instagram and Facebook, linkedin's total user base is really less. But compared to the total users of Pinterest and twitter, the user base of linkedin is more. Most of the linkedin user base consists of professionals and working people. This makes it a perfect place for B2B marketing. The large user base of linkedin provides a great opportunity for marketers to promote their contents and find potential customers for their business.
2. More lead generation
If you consider platforms for B2B lead generation, linkedin is one of the best. According to a recent study by hubspot, compared to facebook and twitter, linkedin is 277% more effective when it comes to generating leads for B2B companies. The main reason is because linkedin is a professional networking platform and the users are more likely to be the decision makers of the company or hold higher positions in the company.
B2B marketers can reach their targeted audience easily with the targeting options like job title, industry etc provided by the platform. Additionally, linkedin provides advanced search filters, groups and pages for companies and other amazing features which can help B2B marketers in lead generation. All these factors make linkedin an ideal place for B2B lead generation. Taking advantage of these factors will do wonders for marketers.
3. Reducing organic reach
LinkedIn's organic reach is reducing. The number of people who see organic content on LinkedIn without any type of advertising is gradually reducing. Organic reach is actually reducing on a lot of social media channels. So it's not something you should worry about. Marketers on linkedin should use other strategies to reach more audience since organic reach on linkedin is not going anywhere.
People can use paid advertising or influencer marketing to overcome this problem. Creating superior quality and engaging content that are according to the linkedin algorithm can help to increase visibility for linkedin posts. Adding relevant hashtags, keywords and using optimization techniques are some of the best ways to increase visibility.
4. Video contents has more engagement on linkedin
The most engagement on linkedin is for video contents. Videos have become one of the most effective forms of content across all social media channels. Linkedin video content generates more reach and engagement compared to other contents on linkedin. This must be because of the business focused and professional nature of the platform. Another reason is that videos give more personal connection with the audience.
Marketers and businesses who are looking to increase their reach or engagement on linkedin should consider creating more video based contents. Adding video based contents to your content strategy can help you achieve your desired goal. When you're creating video based content, make sure to keep the video brief, add subtitles and include a call to action to increase conversion and engagement.
5. Linkedin sponsored contents
The highest click through rate for any content on any social media platforms are for linkedin sponsored content. For a marketer, this is really an important statistic to know.
Sponsored content is different from normal content on linkedin. People who use sponsored content get a wider reach. Sponsored content can appear on a lot of people's feeds and these types of contents generate the highest CTR. So if you are looking for ways to drive more engagement and leads, then sponsored contents must be a good choice. In order to use sponsored content in the best way, it's important to add relevant keywords and hashtags, eye-catching visuals and a good heading.
Furthermore, it is crucial to monitor and analyse performance of your sponsored content on linkedin. This can help to improve them and optimise your campaigns.
6. Users on linkedin
Linkedin is known as a platform with highly educated and older users compared to other social media platforms. According to a recent study, over 80% of the total linkedin users are above 35 years and around half of the total users have a household income which is more than $75000
Furthermore, over 80% of the total linkedin users has a college degree which makes it one of the top platforms with educated professionals. With more than 700 million users across the world, linkedin has grown as an effective tool for B2B marketers who are looking to target highly educated professionals.
Linkedin has grown rapidly as a great place for B2C marketers to find the desired consumers. With all these statistics, it is important for every marketer to consider taking advantage of linkedin to reach more people.
7. Linkedin Mobile Users
The total number of people who use linkedin on mobile is increasing. More than 60% of monthly active users on linkedin use mobile phones to access the platform. This number is expected to grow rapidly in the coming years.
The total number of downloads for the linkedin mobile app is more than 700 million. People who use linkedin on mobile are the ones who are more likely to engage with sponsored content when compared to people who use linkedin on desktop
Additionally, people who use linkedin on a mobile phone are more likely to share content. This can help to increase traffic and engagement for your website. Considering this statistic, It has become crucial for marketers to optimise content and strategy for mobile users to reach and engage with your targeted audience in an efficient way.
8. Linkedin groups for brand engagement
Linkedin groups are one of the most effective tools for building your brand reputation and driving more engagement. The total number or groups active on linkedin is more than 2 million and more than 20% of all users are part of at least one group.
Additionally, contents in linkedin groups get 5 times more engagement than contents on personal profiles. If you are looking to reach a specific audience on linkedin, then linkedin groups can be the best way for it. This is because over 80% of members of a group are more likely to be from the same industry. These groups are also a great tool for generating leads. More than 50% of group members reported that they were able to generate sales from linkedin groups. Thus it's vital for marketers to take full advantage of linkedin groups and add them to their overall content strategy.
9. Linkedin company pages
Company pages on linkedin are a great tool for building a brand. 94% of marketers are likely to use linkedin as a content distribution channel in 2023 and around 80% of total leads from all social media platforms come from linkedin. Businesses that post content on their official company pages on linkedin are 2 times more likely to see an increase in website traffic.
Company pages on linkedin that have more than 500 followers can get 5 times more website traffic. Company contents are likely to get 5x more reach when contents are shared by their employees. These statistics show how a company page on linkedin can help drive more engagement and lead for your business.
10. Employee advocacy is key for increasing engagement
It is vital for marketers to understand the key linkedin statistics. One key stat is that employee advocacy is one of the major drivers of engagement on linkedin. Content shared by employees receives 8x more engagement than content shared by the brand itself. Additionally, companies with employee advocacy programs see a 2x increase in website traffic and a 3x increase in conversions. These statistics highlight the importance of involving employees in your LinkedIn marketing strategy and encouraging them to share company content on their profiles.
By taking advantage of employee advocacy, you will be able to increase your reach and engagement for your brand on linkedin.
Conclusion
Linkedin has become a must have tool for marketers and businesses in 2023. All the above statistics show the potential of linkedin to reach a large number of people. Linkedin also provides marketers with targeted advertising. It's very important for businesses and marketers to include linkedin in their marketing strategy to increase the engagement of the brand. Marketers can make use of linkedin features effectively to build a reputed brand. Linkedin is a great asset for businesses that are looking to grow and expand their business. With 700 million users, it won't be difficult for any businesses to find potential customers for their business. Buy Linkedin accounts for business marketing form BulkLogin.
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