Photo retouching is a powerful tool in the digital age, enhancing images for photographers, advertisers, and social media influencers. This technique involves fine-tuning details like color, lighting, and skin texture to create visually appealing and idealized images. While it boosts product appeal and personal branding, over-retouching raises ethical concerns about unrealistic beauty standards. Striking a balance, retouching should enhance rather than completely alter the original image, maintaining authenticity while achieving artistic and commercial goals.
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