Some SEO don’ts include:
- Using certain words or phrases more often than others to rank higher in search engine results.
- Creating a site that uses only keywords and related phrases in its content.
- Hide text under an unreadable font, image, or video.
Wrong SEO Methods
Abusing these tactics can quickly condemn you to the bottom of Google search results. Sir, for those who ask if there is a list of things to do for SEO instead. They should look at the indispensable SEO Techniques page, as well as the newly published SEO content What are LSI Keywords? I recommend you look at this topic as well.
1. Spam
Google’s whole point is to provide the opposite of spam, so generating spam won’t help you rank. You can check out our on-site SEO article on this subject.
Spam comes in many different forms. This may include, but is not limited to:
Modified/low-quality content.
- Doorway Pages
- Low-quality auto-generated content
- Scraped Content
- malware
2. Manipulative Links
Google hates unnatural links.
Honestly, unnatural links are a lot less important since Google released Penguin 4.0, which is very granular and often doesn’t allow them to ignore bad links.
That said, naughty linking practices continue to be the main cause of lower rankings, either through manual penalties or algorithmic actions. You will find the solution to this issue in the off-site SEO section.
3. Poor Content
If you have weak content, don’t expect to rank high on Google.
To rank higher on Google, you need to enrich the content on your website. The word count of your content must be at least 500 words.
4. Unique Content
While Google does not penalize duplicate content, non-unique content may be filtered from search results.
In addition to following the advice on duplicate content earlier in this guide, it’s best to have at least 2-3 sentences of up to a few hundred words on each page to have a chance of ranking well.
5. Cloaking
Cloaking is often defined as the practice of showing certain content to users while showing different content to search engines. Cloaking Sometimes it’s good if it’s done for the right reason.
6. Meta Noindex Errors
When utilized properly, the meta noindex directive is a potent technique that aids in crawling, indexing, and the resolution of duplicate content problems.
However, noindex can also be abused and cause unnecessary errors. For its intended purpose, using a meta noindex on a page will cause Google to de-index it and it will not rank.
In fact, meta noindex errors are one of the most common findings during SEO audits. You can find detailed information on this subject in the Technical SEO section.
7. Canonical Errors
Another common mistake. If URL 1 has a canonical tag pointing to URL 2, URL 1 will not be indexed or ranked (if Google respects the law). Among additional canonical errors, placing a canonical flag on a page marked “noindex” can cause both pages to be dropped by Google.
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