With the growing number of people entering the world of internet marketing, it can be hard to know who to partner with to create a website for your business. The trick is that before you spend the money, it’s hard to tell if it was worth it or not. The truth is that it doesn’t matter how much you spend on internet marketing — it’s how much you get back!
Take prices off the table and decide what you’re trying to get from your site. Do you sell goods or services? Is it a source of information for your existing customers or are you trying to attract new customers? Are you looking for a Web Design Company Nigeria or an SEO Company Nigeria?
Pros: Good Web Design Company Lagos have a skill set that is difficult to learn. They channel the part of your brain that can create visually stunning websites that help you present and make your brand stand out. They are artists in every sense of the word and understand line, color and expression better than anyone else. They generally enjoy interpreting customer requests and bringing ideas to life.
Disadvantages: Web designers are usually not programmers or SEO specialists. Even though websites are visually stunning, they may not have certain conversion features or not be search engine friendly at all. They often work with others to “optimize” the site and this is included in the one-time fee. Since things change so often with search engine algorithms, SEO can never set it up and forget about it. If you try the method and get close, the result is the same. Not very good. So, when going this route, consider hiring a local SEO company to get the most out of your investment.
Pros: Good SEO Agency Nigeria do not promise excessive results or put your expectations through the roof. They have a realistic understanding of how the internet works and how search engines like Google, Yahoo and Bing interpret websites and rank. They don’t employ black hat techniques that will yield quick results at the cost of ending up in the Google sandbox, and they keep great reports to help you validate your investment. They will often want to write your content or have the ability to edit your content to ensure that you are using your target keywords effectively.
Cons: SEO companies can be more about performance than design. The few layouts or items that I know are most likely to affect your conversion may take precedence over the best version of your site. SEO companies can also become more expensive in the long run because competition costs money, especially if you are in a competitive market.
How to choose?
If you are not worried about visitors to your site, traffic or conversion, you may want to consider hiring a web designer. If you choose the right option for your project, you will be very happy with the results and the costs will be much lower in the long run.