What Is PPC? Pay-Per-Click Marketing Basics

Pay-Per-Click (PPC) Marketing Basics

• Definition: PPC is an online advertising model where advertisers pay a fee each time their ad is clicked.
• Ad Platforms: Major platforms like Google Ads and Bing Ads enable PPC campaigns.
• Keyword Targeting: Advertisers bid on keywords relevant to their business to display ads in search engine results.
• Budget Control: Advertisers set daily or campaign budgets, ensuring cost control.
• Performance Metrics: Key metrics include Click-Through Rate (CTR), Cost-Per-Click (CPC), and Conversion Rate.
• Ad Auction System: Ad position is determined by bid amount, ad relevance, and quality score.
• Benefits: Immediate visibility, measurable results, and flexibility in campaign management.

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