With over 30 years of groundbreaking success in the world of paid content marketing, NewsWatch TVshows no sign of stopping. To the contrary, they’ve picked up speed in recent years, embracing more than just TV but digital advertising as well.
You might have caught the early-morning show on AMC or ION or even Discovery, but what does it take to actually advertise on the national show? Well, let’s demystify that here.
Working with NewsWatch is not that different than working with a marketing firm or hiring a videographer. The only real difference is your promotional video airs to nearly 100 million households in the U.S. You know, just a minor detail.
Clients will typically start with a production phone call with the NewsWatch team to assess what they’re looking to accomplish with their advertising campaign. This helps to establish the best execution. These notes then go to the script writer who lays out what the video segment is going to cover and what parts of the brand they’re going to highlight. This is the blueprint.
The production team gets ahold of the script next in order to plan execution. The team is made up of specialists who’ve spent years crafting quality promotional videos. They get to work filming the product in use, covering it from all angles and shooting any necessary B roll. This is then paired up with narration highlighting the benefits of the client’s product.
Once the video is edited and finessed, it’s then scheduled for a slot on one of the upcoming episodes.Once it airs, NewsWatch flanks it with an online digital promotional push. This is key in harnessing engagement and providing direct links to purchase or sign up.
This model has proven very successful for smaller companies looking for wider exposure. It doesn’t hurt that NewsWatch reviewshas been doing this a long time which has allowed them to perfect the art of the paid content promotional video.
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