Clever marketing is obviously important for growing any business, but clever marketing can only go so far if you’re not targeting the right people or targeting enough of the right people. Getting this right is often dependent upon research. You have to answer relevant questions. Who’s your audience? What avenues are available to you to reach that audience? What buttons should you push to get them to engage with your brand?
While in-house research is encouraged, a lot of this falls under the purview of the marketing firm you hire if you decide to do so. In crafting your campaign, this outside company will do the necessary homework to find out who your audience is, where they’re located and what the best way to reach them would be.
NewsWatch TV, produced by Bridge Communications, is a paid content show that airs across the country on AMC and ION. Unlike typical paid content shows, NewsWatch works to craft a campaign rather than just book a spot to hawk your product or brand.
This was particularly evident when fitness-centric brand FocusGearhired NewsWatch TV Reviewsto reach a wider audience.
“The biggest thing that NewsWatch did for us is taking our product to the next level,” Sarah Wadsworth of FocusGear said of working with the company.“Up until the point of this airing we hadn’t done any ads outside of Amazon. With NewsWatch we were able to hit a whole new and much wider audience than we had ever targeted before. Not only did the airing help our sales, the legitimacy of airing on NewsWatch really legitimized us as a national brand and carried our brand recognition into all of our marketing strategies going forward.”
NewsWatch has been at this a long time and they bring their decades-long experience promoting small- to medium-sized companies to the production of each episode. They have become one of the most legitimate alternatives to traditional marketing efforts.