Instagram is a constantly evolving system, just like social media marketing. Also, the niche you create content for and your target market will determine how to acquire the maximum Instagram engagement.
In addition, it may take some trial and error to develop a genuinely effective Instagram content strategy. The best images, explicit language, and appropriate hashtags must all be carefully chosen when creating content.
Hence, it might be disappointing when you put all this effort into a post and receive five likes and many spam comments.
Is there an ideal time to post on Instagram?
Each business's sweet spot for Instagram posting differs just a little. This is true because each social media brand targets a different audience with different behaviour patterns.
Don't give up, however! Social media marketers can use some of the good practices to get fantastic outcomes.
Posting while your followers are online is essential since the Instagram algorithm gives preference to recency. In other words, a recent post will appear higher in the newsfeed than an older one if everything else is equal.
Why is it essential to find the best time to post on Instagram?
Back in the days of a chronological feed, people made reasonable assumptions and played around to determine when to post. Several people acknowledged their well-chosen Instagram posting hours for their improved Instagram engagement. This was back when everyone was trying to figure out how to "outsmart" the algorithm.
To succeed on Instagram or increase your Instagram Followers, you must produce and publish engaging content that other users will want to see. If you don't publish at the right moment, Instagram's algorithm, which is constantly changing, may prevent your followers from seeing your posts. So how do you choose the ideal Instagram posting time?
Don't worry if you're not sure where to begin when it comes to posting on Instagram. We provide a comprehensive guide to posting on Instagram, including the ideal time to dispatch depending on the day of the week and your business. You'll post on Instagram like a pro in no time if you follow our advice for making the most of Instagram scheduling tools and the finest Instagram growth service.
Recency is one of the quickest and most straightforward gains when making a post more successful. Beyond that, it's also crucial to be clear about your marketing objectives on Instagram. Do you have specific goals for increasing engagement, boosting traffic, or raising awareness? What does success mean to you, and have your posts ever attained that success? Your prior achievements serve as a crucial benchmark for when to submit your total performance.
Best time to share posts on Instagram
We frequently get asked, "What is the greatest time to post on Instagram?" by anyone. The best Instagram posting hours for 2023 have been prepared to maximize interaction and exposure. The ideal time and days to post are listed below, along with some insider information on choosing the right time for you.
Day of the Week Time
Monday 12:00 pm
Tuesday 9:00 am
Wednesday 11:00 am
Thursday 11:00 am
Friday 2:00 pm
Saturday 9:00 am
Sunday 7:00 am
The best time to share content on Instagram can change depending on your audience size, location, and other factors. However, here’s a general tip:
Use Instagram Insights:
Instagram’s built-in analytics tool can give you valuable data about when your followers are most active. Use this information to plan your posts when your audience is most likely to see and interact with them.
Weekdays vs. weekdays:
Weekdays are generally better for B2B events and weekends for B2C events. However, this can vary depending on your niche and audience.
Consider time zones:
Consider the time zones and plan your posts accordingly if you have a global audience. You should stagger your posts so they reach your followers at different times of the day.
Ultimately, the best time to post will depend on your specific audience and niche. Experiment with different times to see what gets the most engagement.
According to studies, the proper times to post on Instagram are generally between 11 am and 2 pm on weekdays and between 10 am and noon on weekends.
In 2023, when is the ideal time to post on Instagram?
The ideal time to post on Instagram in 2023 is at four in the morning (calculated in local time across time zones). Later examined over 11M accounts worldwide to discover information about the ideal time to post images, videos, and Instagram Reels.
"By classifying the data by the hour and day posted, we estimated engagement metrics from Later accounts of various sectors and sizes and determined the ideal time to publish. The average engagement rate for content published on that particular day and hour was then determined", says Wissam Ghoudi, Later's Data Analyst.
We discovered that visitors interact with material released in the early morning hours more frequently than at any other time from Monday through Sunday. Posting earlier in the day allows accounts to take advantage of lower levels of competition and user traffic during their initial scroll of the day, even if that occurs several hours after the message was posted.
Worst Time to Post on Instagram:
Wednesday is usually not considered an ideal day to post especially between 10 am and 4 pm. Besides, Thursday night is often the worst time to post on Instagram (between 9 - 11 pm). Those who work during the week may find Wednesdays hectic since they are midway through the week and attempting to get things done. Many consider Thursday nights to be the beginning of the weekend, so they frequently have plans with their friends and relatives.
By doing this, you can worry less about producing good content and more time monitoring social media and interacting with followers. Try posting a week thrice if you haven't many post ideas. After a month or two, you may make changes to observe how the post schedule benefits you and the brand.
How Often Should You Post?
That depends on a couple of factors. Do you have enough content, ideas, and product photographs to post a few times daily or weekly? Consistent posting is the key; if you ghost your followers, they will stop caring and unfollow you.
On the other hand, avoid providing content to do so. Instead, put some consideration into developing a content strategy that is focused on the customer journey. Even though it could take longer initially, you'll have less tension and headaches as the weeks pass. You may buy different Instagram services to make the task easier.
Is Monday a poor day for Instagram posts?
Even at the same time of day on various days of the week, Instagram engagement may vary. On weekdays vs. weekends, people are more likely to check Instagram first thing in the morning. Yet, Mondays might have less engagement since users are in hurry to start the week and have less time to check Instagram before work.
Is it OK to post on Instagram during holidays?
Holidays are a fantastic time to increase Instagram traffic. If Instagram is your primary social media channel for marketing, be sure to advertise your offers and bargains there.
Has Instagram a maximum posting limit?
Practically speaking, Instagram doesn't have a post limit. You can publish as many posts as you see necessary for your audience. Yet, there are restrictions on Instagram for account activities. A daily limit of 200 followers and unfollows is applied. There is a daily limit of 1000 likes (although it sometimes warns you for less than this). Also, Instagram discourages posting more than 180–200 comments daily, and they become especially irritated if you post the same comment again.
Should I post on Instagram daily?
Being a consistent poster on Instagram is usually a good idea, but unlike Twitter, you may quickly go overboard. Having a consistent posting schedule is more crucial than posting at particular hours. Your followers will get used to checking your content at specific times. Ideally, it would help if you tried to publish at least once every day. Some businesses post up to 30 times every day. Your followers should ideally see a couple of posts per day.
Global Statista data show that, on average, mobile users spend 11.2 hours a month on Instagram. It amounts to 1% of their monthly time or 1 in 100 chances that you may see your users when they are using the platform.
So, posting when your most active people are online will have an impact. You'll have more time to interact with your most significant supporters.
But, for many marketers, posting on social media is just one more task on a busy day. Even when there isn't any evidence to support it, it might be appealing to post your content whenever it's convenient or schedule posts for a reasonable time.
Remember, it's not just your posts' timing but also your content's quality that will attract and retain followers. So focus on creating exciting and relevant content that is relevant to your audience.