Florie Lhuillier, Head of Cybersecurity – CCGroup on Making PR Core to Marketing Impact

Florie Lhuillier, Head of Cybersecurity at CCGroup, joins us on Marketing Growth Fuel to break the myths around PR and prove why it's no longer just a 'brand exercise.'

From press releases to performance dashboards, she dives deep into how modern PR can drive revenue, shape executive narratives, and even earn its seat in boardroom conversations.

In this episode, we cover:
• Embedding PR at the start of a marketing campaign
• Making brand messaging click with sales teams
• Aligning comms strategy to business goals (and ROI!)
• Managing bold narratives in high-stakes industries
• Thought leadership beyond just content creation
• The evolving role of AI in media relations

🎧 For marketers, PR leaders, and cybersecurity brands under pressure to do more with less—this one is a must-watch.
Don’t miss it.

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