Winning with AI–Indosat Ooredoo Hutchison and the Evolution of HR

The future of work is unfolding now, and AI Indosat Ooredoo Hutchison (IOH) is leading that evolution by reimagining Human Resources through the lens of artificial intelligence. As global industries shift towards smart workplaces and digital ecosystems, IOH is proving that AI isn’t just a tool—it’s a competitive edge. By embedding AI across HR touchpoints, they are transforming their workforce into a data-driven, agile, and empowered unit ready to tackle tomorrow’s business challenges.

HR teams traditionally focused on administrative tasks and people management, but IOH is shifting the narrative. From automating recruitment to generating talent insights in real time, the company’s HR transformation is built around a singular goal: to make work smarter and people more impactful. In this AI-powered approach, humans and machines don’t compete—they collaborate.

One of the foundations of this strategy is talent development through targeted learning. IOH encourages professionals to gain an edge with programs like the AI Human Resource certification, which equips HR leaders to design, manage, and evaluate AI-enabled HR systems with confidence.

Transforming HR routines with AI

Career Simulator

This signature tool analyzes workforce demographics, performance, and learning history to project career paths and offer personalized development plans. Early interventions via AI‑predicted trends help reduce attrition and align employees to roles that maximize their strengths.

LLM‑driven performance systems

Powered by large‑language models, performance reviews and talent mapping have shifted from manual to smart. This makes succession planning more objective, inclusive, and growth-oriented.

ASTRID – the empathic virtual assistant

Indosat’s AI assistant, ASTRID, doesn’t just manage data; it understands people. It has sent more than 3,100 personal messages to employees, answering FAQs and boosting well–being while reducing repetitive workloads (Source).

Embedding AI within HR culture

Indosat didn’t just drop AI tools into HR; they created company-wide excitement around them:

Massive ideation campaign: Over 3,000 employees across functions pitched AI-driven projects—382 got approved, and 36 are already live, solving real business challenges.

Root-to-crown AI literacy: Through AI hackathons, apprenticeships, and a flagship “Indonesia AI Day,” Indosat engaged over 3,000 employees, 900+ student teams, and 2,000 rural learners.

As a result, the organization achieved a 94 % employee engagement and enablement score, a testament to demonstrating that winning with AI in HR. This means fostering trust, transparency, and tangible value.

Reimagining Talent Through AI

With the scale of operations IOH handles, finding the right talent is critical. By embedding AI into sourcing and screening, they can now assess thousands of applications in seconds—something previously impossible without tech. This allows recruiters to focus more on experience and fit while AI handles the data-heavy tasks behind the scenes.

At the same time, IOH invests heavily in internal capability building. Their teams are encouraged to learn AI for HR management to better understand how machine learning and automation apply across HR functions—be it employee engagement, performance analysis, or workforce planning. This mindset of continuous upskilling ensures that the human resource department is not just reactive, but also predictive and strategic.

For example, their HR analytics dashboard predicts turnover trends, flags burnout risks, and offers recommendations for employee wellness strategies. These insights are made possible through a deep commitment to AI HR tools learning, which enables teams to not only use the tools, but extract real business value from them.

Becoming Data-Literate, Human-Centric Leaders

What sets IOH apart isn’t just their tech, but how they balance it with a strong people-first culture. As part of their internal transformation, HR professionals are trained to become an AI HR expert—not just by understanding the tech, but by applying it to human scenarios. This means knowing when to trust the algorithm and when to step in with empathy and experience.

In addition, IOH has rolled out an advanced AI HR management program that blends automation, behavioral analytics, and cloud infrastructure to build a holistic view of talent. This program helps identify high-potential employees, tailor learning paths, and deliver actionable insights to managers in real time.

These efforts ensure that every HR decision is informed by both data and understanding. Whether it’s determining compensation packages, handling grievances, or managing remote teams—AI supports the process, but humans make the final call.

Conclusion

Indosat Ooredoo Hutchison is winning with AI not by replacing people, but by enhancing them. Their journey reflects a broader shift in HR—from operational support to strategic leadership powered by technology. By staying ahead of the curve and placing equal emphasis on digital intelligence and human empathy, IOH offers a powerful roadmap for HR teams worldwide seeking to lead with innovation and heart.