The latest report published by IMARC Group, titled “North America Potato Chips Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the North America potato chips market share. The report also includes competitor and regional analysis, and contemporary advancements in the market. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.
How big is the North America potato chips market?
The North America potato chips market size reached 1.2 Billion kg in 2022. Looking forward, IMARC Group expects the market to reach 1.3 Billion kg by 2028, exhibiting a growth rate (CAGR) of 1.56% during 2023-2028.
Industry Overview:
Potato chips are a universally adored snack food characterized by their crispy texture and diverse flavor profiles. Originating from thin slices of potato, these snack items are either deep-fried or baked until they reach a crunchy consistency. They are typically salted and may also come in a variety of flavors, such as cheese, barbeque, sour cream and onion, and salt and vinegar, these delectable snacks are packaged in a range of sizes, from single-serving packets to larger family-sized bags, making them a convenient option for both personal consumption and social gatherings. Additionally, their long shelf life and affordability contribute to their widespread popularity. They are widely available across organized distribution channels, such as supermarkets, hypermarkets, and emerging e- commerce channels. They are considered a staple snack in households, parties, and casual gatherings.
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North America Potato Chips Market Trends and Growth Drivers:
The increasing preference for ready-to-eat food products due to fast-paced lifestyles and evolving eating habits is driving the market in North America. Additionally, the continuous innovation in flavor profiles, from traditional options, including salted and cheese, to unique ones, such as spicy Korean BBQ and Dill Pickle, has enhanced the appeal of potato chips, resulting in a broader consumer base. In line with this, strategic marketing and attractive packaging have proven successful in attracting and retaining customers.
Additionally, emerging health consciousness trends have led to the development of healthier potato chip variants, such as organic chips, baked chips, and those with reduced sodium content, which are gaining prominence among the masses. Furthermore, ongoing technological advancements in production, packaging, and distribution are improving operational efficiency and product shelf-life, thereby supporting the expansion of the potato chips market across North America.
North America Potato Chips Market Segmentation:
Breakup by Product Type:
- Plain
- Flavoured
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Food Stores
- Online Stores
- Others
Breakup by Country:
- United States
- Canada
Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Media Contact:
Company Name: IMARC Group
Contact Person: Elena Anderson
Email: [email protected]
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Website: https://www.imarcgroup.com
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