All businesses need to decide whether or not they want to adopt a mobile-first strategy before designing and creating marketing strategies. This decision will impact every aspect of your company’s overall strategy. Mobile-centricity will affect the design of your product’s UI, UX and marketing spend. Majority of the companies are shifting to a mobile-first approach for their digital strategy so that there can be increase in engagement and ROAS. This is because more than 75% of smartphone users made purchase through their mobile devices in the past six months. If you have been seeking help from a digital marketing company UK, you must have a cursory look at the web development services provided by Quirinus Soft Private Limited.
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What exactly is Mobile-first Approach?
Mobile-first refers to the choice of shaping your business by prioritising mobile users. A mobile-first strategy is one that prioritizes mobile users over desktop. It is simple: If we can make a user experience that converts via a mobile device then the rest of the devices will also follow. Additionally, we can also interpret that mobility can be used to eliminate silos in your business and bring an end to the self-limiting technology that can hinder your digital transformation. Quirinus is one of the most looked after web development companies UK because of our remarkable services and quality assurance. Once you have opted for our service, you can be fully assured about a marvellous quality mobile-first platform for grabbing huge customer base.
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Why do companies choose a mobile-first Approach?
Businesses are increasingly choosing a mobile-first digital strategy due to the increase of mobile users and mobile web usage: 78% use their smartphones instead of laptops and access nearly 70% of media through their phones. Personalisation can help you establish strong relationships with your customers through mobile apps. A reported 35% users desire more personalised apps and websites. 62% of customers want personalised messages based upon their purchase history.
Mobile-first vs. responsive web design: What is the difference?
Responsive web designing is the adaptation of your desktop websites for mobile devices. This requires that you and your team simplify and scale down your desktop version in order to make it work on a smaller screen. This is unlike a mobile-first strategy that places the desktop version on top.
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What are the main benefits of a mobile first strategy?
Establishment of strong relationships with your users
Social media marketing, chatbots, and other tools can be used to promote your mobile-first approach. A native app is a better way to establish a strong brand association with customers than simply having them visit your website. Additionally, your customer reach will also increase.
Build new revenue channels
Mobile-first marketing can help you find new revenue streams. There are also opportunities to increase your ROI on existing channels. Mobile apps have many monetisation options for different verticals. Fitness and health apps, for example, can offer workout plans, access personal trainers, diet plans, and performance analytics. Gamification can be used to increase engagement and revenue via mobile channels.
Offering a premium or free service is a popular way to monetise a mobile app. Users can download your app for free and only limited access to its features. After being satisfied with your app, users can upgrade to premium services with a monthly subscription. This monetisation model has an important benefit: both your paid and free versions can be monetized. Your premium service can display ads, while your free version can show ads.
Get critical data insights
It is smart to prioritise your mobile app in order to gain valuable insights about user behaviour over time. This data can help you make data-driven decisions that will allow you to reach your goals and grow your business. You can also personalise your mobile apps for each user using data tracking, which can improve the user experience and increase revenue.
Create a great customer experience
You can create a mobile app with more UX options than you can with web applications. You can adapt the user experience to customers’ preferences, and make adjustments to increase revenue and brand recognition.
Web Design Services London offered by us consist of highly qualified tech professionals who have helped numerous online businesses flourish and attain high rate of organic traffic in a short time span. If you too want to have such explosive results, you must reach out to our website and get more acquainted with our servicing style.
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