Expert Tips for Managing Large B2B Databases

The database is the most important asset for any business in the digital age. B2B data management is a well-defined process of storing, collecting, managing, and securing customer data. Companies can use various data management practices to strategically analyze and use that data to understand their customers’ preferences and buyer personas. For a long time, businesses had the notion that ‘storing customer data is equal to having a data strategy’, but that was before Big Data. There was a time when B2B data management was considered equal to having a CSV file.